#1579

Mentioned in 22 episodes

Marketing Artificial Intelligence

AI, Marketing, and the Future of Business

Book • 2021

This book draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs.

Roetzer and Kaput present the current potential of AI and its future impact on marketing, showing how marketers can use AI to run personalized campaigns with unprecedented complexity and simplicity.

The book provides actionable insights and practical advice for implementing AI-driven marketing strategies, highlighting success stories and best practices from leading organizations.

It covers various aspects of marketing, including advertising, analytics, content marketing, customer service, ecommerce, email marketing, sales, SEO, and social media marketing, and offers a roadmap for marketers to navigate the AI revolution.

Mentioned by

Melanie Mitchell

Mentioned in 22 episodes

Mentioned by

Paul Roetzer

, referencing a section he wrote about AI's ability to write like humans, before ChatGPT's release.

#183: AI Job Automation, Is There an AI Bubble?, AI Political Divides, ChatGPT Turns 3, Claude Opus 4.5, Google vs. Nvidia & DeepSeek V3.2

Mentioned by

Paul Roetzer

as a resource that explains the problem-based and use case frameworks.

#185: AI Answers - Getting Started with AI, Core AI Concepts, In-Demand AI Jobs, Data Cleanliness & AI Fact-Checking

Mentioned by

Paul Roetzer

as a book discussing the implications of machines writing like humans.

#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating

Mentioned by

Paul Roetzer

as a book where they foreshadowed the emergence of generative AI.

#177: AI Answers - AI Ethics, Flagging AI Content, AI Accuracy, Book Recommendations, & AI Intellectual Property

Mentioned by

Paul Roetzer

and

Mike Kaput

during their discussion on AI.

#124: Has AI Hit a Wall?, What Is An AI Agent?, Dario Amodei Interview, OpenAI’s New Agent, Greg Brockman Returns & Microsoft Copilot’s Woes

Mentioned by the host as one of

Melanie Mitchell

's books.

Nature of Intelligence, Ep. 6: AI’s changing seasons

Mentioned by

Paul Roetzer

as a book they co-authored, referencing AI's ability to ponder before making moves, similar to AlphaGo.

#74: The Latest Drama at OpenAI, The Busy Person’s Intro to Large Language Models, and How to Rebuild Companies to Prepare for AI

Mentioned by

Paul Roetzer

as a great starting point for understanding AI.

#41: Elon Musk, Steve Wozniak and Others Sign Letter to Pause AI, Italy Bans ChatGPT, and the Future of Prompt Engineering

Mentioned by

Paul Roetzer

when discussing AI's impact on marketing and business.

#114: ProblemsGPT, The ROI of Generative AI, Andrej Karpathy on the Road to Automated Intelligence & Ilya Sutskever Raises $1B

Mentioned by

Paul Roetzer

when discussing the potential of using a language model trained on all of his past work to create a synthetic version of himself.

#47: Huge Google AI Updates, Teaching Large Language Models to Have Values, and How AI Will Impact Productivity and Labor

Mentioned by

Paul Roetzer

when discussing the impact of deepfakes on crisis communication.

#78: The New York Times Sues OpenAI, Inside the “e/acc” Movement, and the Terrifying New Power of Deepfakes

Mentioned by

Paul Roetzer

as a book they wrote about marketing artificial intelligence.

#75: Sam Altman Returns to OpenAI, Amazon Introduces Q, and Google’s AI Content Problem

Mentioned by

Paul Roetzer

as a book he co-authored with

Mike Kaput

t.

#21: Gartner Sales AI Predictions, Funding for Generative AI, and Labor Augmentation vs. Automation

Mentioned by

Paul Roetzer

as a resource containing information about deepfakes and their implications for brands.

#93: Llama 3 Is Here, New Microsoft Model Makes Deepfakes from a Single Photo, and How AI Is Turning SaaS Into “Service-as-Software”

Recommended by

Paul Roetzer

and

Mike Kaput

t as a guide to AI marketing in business.

#43: AWS Gets Into the Generative AI Game, AutoGPT and Autonomous AI Agents, and How AI Could Impact Millions of Knowledge Workers Sooner Than You Think

Mentioned by

Paul Roetzer

and

Mike Kaput

as a book they co-authored.

#42: Meta’s Segment Anything Model (SAM) for Computer Vision, ChatGPT’s Safety Problem, and the Limitations of ChatGPT Detectors

Mentioned by

Paul Roetzer

as a book he co-authored with

Mike Kaput

, covering AI marketing and its future in business.

#26: McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies

Mentioned by

Mike Kaput

and

Paul Roetzer

as a book they co-authored, discussing AI marketing and the future of business.

#28: The AI Inflection Point Is Here

Mentioned by

Paul Roetzer

as a book he co-authored with

Mike Kaput

, encouraging listeners to review it on Amazon.

#44: Inside ChatGPT’s Revolutionary Potential, Major Google AI Announcements, and Big Problems with AI Training Are Discovered

Mentioned by

Paul Roetzer

as a book he co-authored with Mike Foote.

#45: ChatGPT Business, AI Disrupts Politics, and AI-Powered Growth and Layoffs in Big Tech

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