

#1206
Mentioned in 19 episodes
Marketing Artificial Intelligence
AI, Marketing, and the Future of Business
Book • 2021
This book draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs.
Roetzer and Kaput present the current potential of AI and its future impact on marketing, showing how marketers can use AI to run personalized campaigns with unprecedented complexity and simplicity.
The book provides actionable insights and practical advice for implementing AI-driven marketing strategies, highlighting success stories and best practices from leading organizations.
It covers various aspects of marketing, including advertising, analytics, content marketing, customer service, ecommerce, email marketing, sales, SEO, and social media marketing, and offers a roadmap for marketers to navigate the AI revolution.
Roetzer and Kaput present the current potential of AI and its future impact on marketing, showing how marketers can use AI to run personalized campaigns with unprecedented complexity and simplicity.
The book provides actionable insights and practical advice for implementing AI-driven marketing strategies, highlighting success stories and best practices from leading organizations.
It covers various aspects of marketing, including advertising, analytics, content marketing, customer service, ecommerce, email marketing, sales, SEO, and social media marketing, and offers a roadmap for marketers to navigate the AI revolution.
Mentioned by
Mentioned in 19 episodes
Mentioned by ![undefined]()

as a book discussing the implications of machines writing like humans.

Paul Roetzer

167 snips
#141: Road to AGI (and Beyond) #1 — The AI Timeline is Accelerating
Mentioned by ![undefined]()

and 

during their discussion on AI.

Paul Roetzer


Mike Kaput

107 snips
#124: Has AI Hit a Wall?, What Is An AI Agent?, Dario Amodei Interview, OpenAI’s New Agent, Greg Brockman Returns & Microsoft Copilot’s Woes
Mentioned by the host as one of ![undefined]()

's books.

Melanie Mitchell

85 snips
Nature of Intelligence, Ep. 6: AI’s changing seasons
Mentioned by ![undefined]()

as a book they co-authored, referencing AI's ability to ponder before making moves, similar to AlphaGo.

Paul Roetzer

48 snips
#74: The Latest Drama at OpenAI, The Busy Person’s Intro to Large Language Models, and How to Rebuild Companies to Prepare for AI
Mentioned by ![undefined]()

as a great starting point for understanding AI.

Paul Roetzer

47 snips
#41: Elon Musk, Steve Wozniak and Others Sign Letter to Pause AI, Italy Bans ChatGPT, and the Future of Prompt Engineering
Mentioned by ![undefined]()

when discussing AI's impact on marketing and business.

Paul Roetzer

35 snips
#114: ProblemsGPT, The ROI of Generative AI, Andrej Karpathy on the Road to Automated Intelligence & Ilya Sutskever Raises $1B
Mentioned by ![undefined]()

when discussing the potential of using a language model trained on all of his past work to create a synthetic version of himself.

Paul Roetzer

26 snips
#47: Huge Google AI Updates, Teaching Large Language Models to Have Values, and How AI Will Impact Productivity and Labor
Mentioned by ![undefined]()

when discussing the impact of deepfakes on crisis communication.

Paul Roetzer

13 snips
#78: The New York Times Sues OpenAI, Inside the “e/acc” Movement, and the Terrifying New Power of Deepfakes
Mentioned by ![undefined]()

as a book he co-authored with 

t.

Paul Roetzer


Mike Kaput

#21: Gartner Sales AI Predictions, Funding for Generative AI, and Labor Augmentation vs. Automation
Mentioned by ![undefined]()

as a book they wrote about marketing artificial intelligence.

Paul Roetzer

#75: Sam Altman Returns to OpenAI, Amazon Introduces Q, and Google’s AI Content Problem
Mentioned by ![undefined]()

as a resource containing information about deepfakes and their implications for brands.

Paul Roetzer

#93: Llama 3 Is Here, New Microsoft Model Makes Deepfakes from a Single Photo, and How AI Is Turning SaaS Into “Service-as-Software”
Recommended by ![undefined]()

and 

t as a guide to AI marketing in business.

Paul Roetzer


Mike Kaput

#43: AWS Gets Into the Generative AI Game, AutoGPT and Autonomous AI Agents, and How AI Could Impact Millions of Knowledge Workers Sooner Than You Think
Mentioned by ![undefined]()

and 

as a book they co-authored.

Paul Roetzer


Mike Kaput

#42: Meta’s Segment Anything Model (SAM) for Computer Vision, ChatGPT’s Safety Problem, and the Limitations of ChatGPT Detectors
Mentioned by ![undefined]()

as a book he co-authored with 

, covering AI marketing and its future in business.

Paul Roetzer


Mike Kaput

#26: McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies
Mentioned by 

and ![undefined]()

as a book they co-authored, discussing AI marketing and the future of business.


Mike Kaput

Paul Roetzer

#28: The AI Inflection Point Is Here
Mentioned by ![undefined]()

as a book he co-authored with 

, encouraging listeners to review it on Amazon.

Paul Roetzer


Mike Kaput

#44: Inside ChatGPT’s Revolutionary Potential, Major Google AI Announcements, and Big Problems with AI Training Are Discovered
Mentioned by ![undefined]()

as a book he co-authored with 

.

Paul Roetzer


Mike Kaput

#30: ChatGPT Disrupts Education, Generative AI Gets Sued, and OpenAI Now Available from Microsoft
Mentioned by ![undefined]()

and 

as a book they co-authored, discussing the future of business in relation to AI.

Paul Roetzer


Mike Kaput

#31: 22-Year Old Creates ChatGPT Detector, Google Gears Up for AI Arms Race, and the Dark Side of AI Training
Mentioned by ![undefined]()

as a book he co-authored with Mike Foote.

Paul Roetzer

#45: ChatGPT Business, AI Disrupts Politics, and AI-Powered Growth and Layoffs in Big Tech
Mentioned by ![undefined]()

and 

as a book they co-authored.

Paul Roetzer


Mike Kaput

#15: AI for Event Marketing