#3778
Mentioned in 19 episodes
Marketing Artificial Intelligence
AI, Marketing, and the Future of Business
Book • 2021
This book draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs.
Roetzer and Kaput present the current potential of AI and its future impact on marketing, showing how marketers can use AI to run personalized campaigns with unprecedented complexity and simplicity.
The book provides actionable insights and practical advice for implementing AI-driven marketing strategies, highlighting success stories and best practices from leading organizations.
It covers various aspects of marketing, including advertising, analytics, content marketing, customer service, ecommerce, email marketing, sales, SEO, and social media marketing, and offers a roadmap for marketers to navigate the AI revolution.
Roetzer and Kaput present the current potential of AI and its future impact on marketing, showing how marketers can use AI to run personalized campaigns with unprecedented complexity and simplicity.
The book provides actionable insights and practical advice for implementing AI-driven marketing strategies, highlighting success stories and best practices from leading organizations.
It covers various aspects of marketing, including advertising, analytics, content marketing, customer service, ecommerce, email marketing, sales, SEO, and social media marketing, and offers a roadmap for marketers to navigate the AI revolution.
Mentioned by
Mentioned in 19 episodes
Mentioned by Paul Roetzer as a book they co-authored, referencing AI's ability to ponder before making moves, similar to AlphaGo.
48 snips
#74: The Latest Drama at OpenAI, The Busy Person’s Intro to Large Language Models, and How to Rebuild Companies to Prepare for AI
Mentioned by Paul Roetzer when discussing the potential of using a language model trained on all of his past work to create a synthetic version of himself.
26 snips
#47: Huge Google AI Updates, Teaching Large Language Models to Have Values, and How AI Will Impact Productivity and Labor
Mentioned by Paul Roetzer as a resource containing information about deepfakes and their implications for brands.
#93: Llama 3 Is Here, New Microsoft Model Makes Deepfakes from a Single Photo, and How AI Is Turning SaaS Into “Service-as-Software”
Mentioned by Paul Roetzer as a book he co-authored with 
Mike Kaput , covering AI marketing and its future in business.
Mike Kaput , covering AI marketing and its future in business.
#26: McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies
Mentioned by Mike Kaput and Paul Roetzer as a book they co-authored, discussing AI marketing and the future of business.
Mike Kaput and Paul Roetzer as a book they co-authored, discussing AI marketing and the future of business.
#28: The AI Inflection Point Is Here
Mentioned by Paul Roetzer as a book he co-authored with Mike Kaput , encouraging listeners to review it on Amazon.
Mike Kaput , encouraging listeners to review it on Amazon.
#44: Inside ChatGPT’s Revolutionary Potential, Major Google AI Announcements, and Big Problems with AI Training Are Discovered
Mentioned by Paul Roetzer and Mike Kaput as a book they co-authored, discussing the future of business in relation to AI.
Mike Kaput as a book they co-authored, discussing the future of business in relation to AI.
#31: 22-Year Old Creates ChatGPT Detector, Google Gears Up for AI Arms Race, and the Dark Side of AI Training
