#81: World’s Largest Ad Group Goes All-In on AI, Google Bard Surpasses GPT-4, and Introducing AI Literacy for All

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Jan 30, 2024

Discover how a massive investment by a leading ad group is poised to reshape the industry landscape. Explore Google Bard's victory over GPT-4 in AI advancements. Learn about a new initiative aimed at enhancing AI literacy for everyone. Hear about the innovative Lumiere video generator and concerns over AI-generated deepfakes. Plus, gain insights into the necessity of reskilling and integrating AI tools into marketing strategies. Tune in for a dynamic discussion on the future of artificial intelligence!

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INSIGHT

Codifying Strategic Thinking

Publicist's AI investment aims to codify strategic thinking and institutional knowledge.
This approach could solve the challenge of retaining valuable strategic insights when employees leave.

ANECDOTE

Publicis and the Intelligence Engine

Publicis Groupe, the world's largest ad group, is investing $326 million in AI over three years.
Their vision for a centralized "intelligent system" mirrors Paul Roetzer's 2014 concept of an "intelligence engine."

ADVICE

Continuous AI Model Testing

Regularly test different AI models like Bard, Claude, and ChatGPT against your company's use cases.
This allows you to adapt to the evolving AI landscape and identify the best tools for your needs.

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Discover how Publicis Groupe's massive $326 million AI investment is set to revolutionize ad agency operations on Episode 81 of The Marketing AI Show with hosts Paul Roetzer and Mike Kaput. We also discuss Google Bard's leap over GPT-4 in AI model rankings and introduce our mission to enhance AI literacy for all with our latest educational courses. Tune in for even more insightful analysis on these significant AI advancements!

00:05:07 — Publicis to invest 300 mln euros in AI plan over next three years

00:22:14 — Bard with Gemini Pro surpasses GPT-4 on top LLM evaluation leaderboard

00:29:49 — Introducing AI Literacy for All

00:42:50 — The career trajectories of the researchers behind one of AI’s most important papers

00:47:04 — Google announces AI video generator Lumiere.

00:51:21 — Chrome is getting a new experimental AI writing feature.

00:55:04 — Fake Joe Biden robocall tells New Hampshire Democrats not to vote

00:58:09 — White House calls for legislation to stop Taylor Swift AI fakes

01:01:22 — What AI can’t—and shouldn’t—do

01:04:39 — One easy way to apply AI throughout your day

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Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time.

Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights.

Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase

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