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#81: World’s Largest Ad Group Goes All-In on AI, Google Bard Surpasses GPT-4, and Introducing AI Literacy for All

The Artificial Intelligence Show

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AI's Transformative Role in Advertising

This chapter explores the implications of advanced AI systems developed by a major advertising group, focusing on how AI can augment human creativity and efficiency. It reflects on the journey of AI in marketing from IBM Watson to modern solutions, emphasizing the need for reskilling employees while maintaining a unique organizational identity. The discussion also highlights emerging AI models and evaluation platforms that shape the competitive landscape of technology in the advertising industry.

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