The marketing agency blueprint

The Marketing Agency Blueprint presents ten rules for building a hybrid marketing agency that integrates digital services with traditional methods.

The book focuses on creating diverse recurring revenue streams through services, consulting, training, education, publishing, and software sales.

It emphasizes efficiency and productivity over billable hours, measuring success by outcomes rather than outputs.

The guide covers topics such as generating qualified leads, developing efficient management systems, delivering greater results to clients, and adapting to perpetual change to stay ahead of competitors.