#3655
Mentioned in 6 episodes
The marketing agency blueprint
Book • 2011
The Marketing Agency Blueprint presents ten rules for building a hybrid marketing agency that integrates digital services with traditional methods.
The book focuses on creating diverse recurring revenue streams through services, consulting, training, education, publishing, and software sales.
It emphasizes efficiency and productivity over billable hours, measuring success by outcomes rather than outputs.
The guide covers topics such as generating qualified leads, developing efficient management systems, delivering greater results to clients, and adapting to perpetual change to stay ahead of competitors.
The book focuses on creating diverse recurring revenue streams through services, consulting, training, education, publishing, and software sales.
It emphasizes efficiency and productivity over billable hours, measuring success by outcomes rather than outputs.
The guide covers topics such as generating qualified leads, developing efficient management systems, delivering greater results to clients, and adapting to perpetual change to stay ahead of competitors.
Mentioned by
Mentioned in 6 episodes
Mentioned by Paul Roetzer as the book he wrote after IBM Watson won Jeopardy, which sparked his interest in AI and its application in marketing.
15 snips
#81: World’s Largest Ad Group Goes All-In on AI, Google Bard Surpasses GPT-4, and Introducing AI Literacy for All
Mentioned by Paul Roetzer when discussing his early research into AI and its potential applications in marketing.
#6: Special Edition: The 2021 State of Marketing AI Report
