The Artificial Intelligence Show #109: 2024 State of Marketing AI Report Findings & Top AI Questions Answered
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Aug 8, 2024 Dive into the latest insights from the 2024 State of Marketing AI Report, which reveals significant trends in AI adoption among marketing professionals. Discover how organizations are increasingly turning to tools like ChatGPT, despite facing barriers due to a lack of training. The discussion also emphasizes the need for AI literacy and ethical considerations in marketing. Plus, explore strategies for navigating a career in marketing AI, making this a treasure trove for both newcomers and seasoned pros seeking to embrace AI.
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Special Report Episode
- This special, unannounced podcast episode discusses the 2024 State of Marketing AI Report.
- The report analyzes AI's impact on marketing, based on a survey of nearly 1,800 respondents.
Percentage Points vs. Percentages
- Understand the difference between percentage points and percentages when analyzing data.
- A change from 40% to 44% is a 10% increase, not a 4% increase.
Dashboard Data Error
- Paul Roetzer recounts a story about a large marketing software company misrepresenting percentage changes in their dashboards.
- They prioritized familiarity over accuracy, highlighting a common industry mistake.
