#6: Special Edition: The 2021 State of Marketing AI Report
The Artificial Intelligence Show
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Bridging the AI Gap in Marketing
This chapter explores the initial excitement around AI's potential to transform the marketing landscape, focusing on the disconnect between recognition and actual application. It introduces the AI Score tool designed to identify valuable use cases and presents key findings from the 2021 State of Marketing AI Report. The discussion highlights the urgent need for marketers to embrace intelligent automation as they anticipate a significant shift towards the automation of marketing tasks in the coming years.
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