Intro

We are entering the age of intelligent automation. What does it mean for marketers? How will our jobs evolve?

These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the industry. 

What we learned is that the industry is on the cusp of transformation. In this episode Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Director, Marketing AI Institute, dive deep into 10 key findings from the newly released research. Listen to the whole interview to hear more about:

• Were there any surprises in the results?
• What does it all mean for the future of the industry?
• What does it mean for your career?