The Purposeful Marketing Podcast

Host Mary Keough offers tips, tricks, and thoughtful conversation on how she overcame public speaking and embraced speaking engagements in her personal branding. Please give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.

Marketers preach the practice of marketing fundamentals. So, today we practice what we preach. In this insightful episode, we dive deep into returning to marketing fundamentals to rejuvenate your marketing strategy. Join host Mary Keough and Aaron Weekes in a thought-provoking conversation with special guest Blake Strozyk, Founder of Bull Media. Together, they discuss the essence of marketing fundamentals and shed light on the crucial aspects of implementing, executing, and aligning strategies with goals. Blake shares his wealth of knowledge and experience, unraveling the misconceptions and guiding us toward a better understanding of the core principles. Whether you're a seasoned marketer or just starting, this episode will equip you with valuable insights and practical tips to realign your marketing approach. Join us as we embark on a journey back to marketing fundamentals and set your marketing strategy on the path. Blake's LinkedIn: https://www.linkedin.com/in/blake-strozyk/ Bull Media: https://bullmedia.io/ Driving Efficient Growth Podcast hosted by Blake: https://open.spotify.com/show/60DDlsmh8JFrD43kseNeek?si=5f86b26cf7034b60

A marketing question as old as time, what is good content? Aaron and James attempt to answer this question by defining what makes good content vs. not. The hosts explore whether content can change a buyer's mind, how content should engage a buyer, and how content can deliver value. Give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com. 

Everyday history is made, and everyday marketers can learn from it. Mary and Aaron chat with our friend, Brendon Forrest, Senior Demand Generation Strategist at Gorilla 76, about how history can impact marketing strategy. In this dialogue, we discuss how marketers can understand the history of buyers, how to create primary sources out of customer interviews, and how to use facts and context to tell impactful stories for your marketing program. You can find Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/ Listen to Brendon on The Monday Morning General history podcast: https://open.spotify.com/show/1B8xE6proy6BPLwcQd3XRp?si=3fe339d32bbc4c55 Listen to Brendon's industrial marketing thoughts on The Manufacturing Marketer: https://open.spotify.com/show/36Xt70DWbixjjNCL4DgW0j?si=5134b1d648f04621

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this Fifth installment, Aaron and Kevin discuss everything creative, including what makes a good or bad creative, practices for creative testing, channel-message fit, and how AI can help the creative process. Give us some feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.

Where do you want your marketing career to go? How do you get there? Mary Keough takes us through her career journey from contract technical writer to Head of Marketing at Map My Customers. Mary shares the lessons she learned along the way, and James and Aaron ask about the nitty-gritty of making these career decisions.   DM Mary if you have specific questions: https://www.linkedin.com/in/mary-keough-437824a2/ Give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.   Map My Customers - https://www.linkedin.com/company/map-my-customers/

Feedback is crucial to every marketing role. Aaron and James discuss handling client and internal stakeholder feedback the right way, including acknowledging feedback vs. marrying feedback, what happens when you disagree with the feedback, and what scenarios are best to trust feedback. Please give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com. 

Today we ask, "Should marketers build leads or build relationships?" with special guest Joseph Lewin, Director of Demand Gen, Proofpoint Marketing, and host of The Strategic Marketer podcast. Joseph, Mary, Aaron, and James explore the difference between lead-driven, sales-driven, and relationship-driven mindsets when building relationships that lead to sales. Joseph shares that the difference is really in the mindset first. Instead of trying to make a sale, we should focus on planting seeds to grow an orchard. They all discuss the idea of marketing and sales working together under one roof, with a relationship-driven mindset where marketing creates conversations and sales builds relationships with those leads. And they emphasize the importance of building relationships and helping to position your company as having a unique point of view for your target relationships. You can tune in to learn more about how to shift your mindset from lead-driven to relationship-driven to build relationships at scale.

Nostalgia is a feeling that we know when we see it. But do we underappreciate how influential nostalgia can be? Should marketers lean into nostalgia and utilize it to help buyers buy? Get out your slab bracelets, Tamagotchi, and Kool-Aid Jammers for this episode. Friend of the program, Kevin McClary, shares his thoughts on nostalgia with Aaron and Mary.  Check out Kevin’s TikTok for Nostalgia content and breakdowns:https://www.tiktok.com/@kevinearl93

Hello listeners. Aaron is here to discuss a new format on The Purposeful Marketing Podcast. Once a month, we invite Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to debate the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this fourth installment, Aaron and Kevin discuss everything about Facebook Ads.