Everyday history is made, and everyday marketers can learn from it. Mary and Aaron chat with our friend, Brendon Forrest, Senior Demand Generation Strategist at Gorilla 76, about how history can impact marketing strategy. In this dialogue, we discuss how marketers can understand the history of buyers, how to create primary sources out of customer interviews, and how to use facts and context to tell impactful stories for your marketing program.
You can find Brendon on LinkedIn: https://www.linkedin.com/in/brendonforrest/
Listen to Brendon on The Monday Morning General history podcast: https://open.spotify.com/show/1B8xE6proy6BPLwcQd3XRp?si=3fe339d32bbc4c55
Listen to Brendon's industrial marketing thoughts on The Manufacturing Marketer: https://open.spotify.com/show/36Xt70DWbixjjNCL4DgW0j?si=5134b1d648f04621
The Purposeful Marketing Podcast