Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this Fifth installment, Aaron and Kevin discuss everything creative, including what makes a good or bad creative, practices for creative testing, channel-message fit, and how AI can help the creative process.
Give us some feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.
