The Purposeful Marketing Podcast
Mary Keough, Aaron Weekes and James Boeckmann
Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.
Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.
Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.
Episodes
Mentioned books
Mar 28, 2023 • 24min
#39: Why should or shouldn't we care about internal marketing?
Whose job is it to perform internal marketing? Why do you need internal marketing? How do you use internal marketing to break through the barriers? Mary, James, and Aaron discuss how marketers can promote their actions, ideas, and thoughts, and why they matter within their organizations.
Mar 21, 2023 • 28min
#38: How do you say goodbye to Marketing Gurus?
Early in your marketing career, you may attach yourself to a marketing guru. It makes sense to learn from others who’ve done it before. But when is it time to move on? Mary, James, and Aaron discuss why marketing gurus are necessary, when do you have that aha moment that gurus are no longer needed, and what happens when you become a marketing guru?
Mar 14, 2023 • 31min
#37: What should B2B marketers know that we know now? Ft. Steffen Hedebrandt, Co-Founder of Dreamdata.io
B2B marketers have to make a thousand little decisions every day on the road to success. Understanding that path becomes easier with the right tools and right guides to get you there. Today we chatted with co-founder of Dreamdata.io, Steffen Hedebrandt, about key lessons we’ve learned along our B2B marketing journey.
Check out Steffen Hedebrandt on LinkedIn for revenue attribution content:
https://www.linkedin.com/in/steffenhedebrandt/
Check out Dreamdata - The leading B2B revenue attribution platform:
https://dreamdata.io/
Mar 7, 2023 • 22min
#36: When do you know it’s time to break up?
When is it time to break up? At a certain point a relationship has reached it’s conclusion and there’s a right way and wrong way to end it. Mary and Aaron breakdown this age ole question in regard to their experiences working in-house and at agencies including when do you know a client/agency is not a best fit and what is the best way to offboard client relationships.
Feb 28, 2023 • 23min
#35: Performance Marketing Deep Dive On LinkedIn Ads
Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions and executions that performance marketers face in their day-to-day executions. In this third installment, Aaron and Kevin discuss everything LinkedIn Ads.
Feb 22, 2023 • 28min
#34: Why do Strategic Narratives matter?
Those who tell their story, get their story retold. Marketers can not control everything, but they can control the narrative and messaging they share with their customers. Aaron, Mary and James discuss strategic narratives including what it is, how marketers should use it, and why narratives matter most to your customers.
Feb 16, 2023 • 28min
#33: Should we care about A.I. generated content?
What’s the impact of A.I. generated content on marketing strategy and execution? Aaron, Mary and James sit down to discuss a prevalent topic with outsized ramifications. Perhaps there is none. The hosts break it all down and offer their own point of views.
Feb 8, 2023 • 24min
#32: How to create and capture demand?
Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions and executions that performance marketers face in their day-to-day executions. In this second installment, Aaron and Kevin discuss capturing demand vs creating demand.
Jan 31, 2023 • 24min
#31: The why not approach. Featuring, Thinker & Strategist, Aren Buresh.
What you do or do not do early in your marketing career can have a considerable impact. On today’s episode, Aren Buresh, Thinker & Strategist at Gorilla 76, discusses the "why not approach" for professional development and growth. The hosts and their guest share experiences in their careers where saying yes helped them level up their marketing.
Jan 24, 2023 • 22min
#30: We live in two worlds: the physical and the digital.
Hosts Mary and Aaron jump into the theoretical to ask the thought-provoking question: how does the physical and digital world impact our marketing strategy and execution? In this light-hearted discussion, Mary and Aaron specifically discuss how buyers buy today and where they spend their time. Perhaps that is in the digital world. Perhaps that is in the physical world. You can tune in to find out more.
