The Purposeful Marketing Podcast

You may have heard a debate about whether a marketer should be an artist, scientist, or mathematician. But what should a marketing team be? Mary, Aaron, and James discuss if a marketing team should aim to be a factory or a laboratory. They explain how your marketing strategy can win if the goal is output based versus hypothesis based. Each host adds their point of view working at agencies and in-house where these approaches have been adopted.

Leanne Dow-Weimer, host of Markigy: The Science of Marketing Strategy, joins Mary, Aaron and James to discuss how science and marketing come together. Leanne shares the history of her podcast and even breaks down her non-linear path to becoming a marketer. We also bring up the LinkedIn Echo Chamber and how it all brought us together on this very recording. Go listen to Markigy: The Science of Marketing Strategy Spotify: https://open.spotify.com/show/5ROtPCklvcsCjWnqTtrqNy?si=9768a7ac0b7f472c Apple Podcast: https://podcasts.apple.com/us/podcast/markigy-the-science-of-marketing-strategy/id1649074418

In 2023, most marketers will hear this phrase: “do more with less.” In fact, this is a phrase most marketers have listened to throughout their careers. Mary, Aaron, and James sit down to discuss what this actually means. Can you act on it? How does this make a marketing team feel? What is the human and emotional cost? Listen to find out more.

Hello listeners. Aaron is here to discuss a new format on The Purposeful Marketing Podcast. Once a month, we invite Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to discuss the most complex challenges, questions, and executions that performance marketers face in their day-to-day executions. In this first installment, Aaron and Kevin start with the ultimate question: “ What the heck is a performance marketer?” Do you have a performance marketing question or challenge? Submit those questions to purposeful.marketing.podcast@gmail.com, and we will debate them next episode.

In life as a marketer, there’s only so much in your control. In today’s episode, we opened up a space to conduct some marketing therapy. Mary, James and Aaron discuss how you can respond to what is and what isn’t in your control.  

Today we are reaching into our vault to publish an episode from the cutting room floor. Enjoy this bonus episode of The Purposeful Marketing Podcast! Are there marketing tactics that don’t align with the purpose of marketing? The short answer is of course. But the long answer is much more interesting. The group points out some tactics they find out of sync with any reasonable definition of “the purpose of marketing.” Some of the usual bad-guy tactics are discussed, along with some tips for handling those types of responsibilities. James suggests that you don’t have to quit your job over tactical misalignment, despite what influencers say.

On today’s episode, we’ve invited a friend of the program Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to chat about his personal TikTok journey, where he grew from 0 followers to over 70,000 in 2 years.  We break down the history of TikTok as a platform, what unique app features drive audience growth, and what the B2B industry can actively do on TikTok to grow its brand.

The philosophers in James and me know that sometimes the simplest answer is usually the correct one. But in marketing, we are often faced with building a complex GTM marketing strategy.  Mary, James, and Aaron put their brains together to discuss the reasons why a marketing strategy is over complicated and actionable ways on how to make it simple.

If you’ve worked as an in-house marketer, then you’ve probably never worked with a project manager. Project management is a crucial function in making sure the why gets executed as the what, how and when. In this episode, we brought in our favorite project manager to drop some knowledge on project management best practices, the theories behind them, and how you can put them into practice.

Mary has been creating TikTok content and evaluating her results. Aaron has been delving into TikTok experiments with clients. James has never downloaded the app. All three discuss the platform’s potential as a B2B content distribution channel. James and Mary are convinced that the platform can work for B2B marketing. Aaron suggests there’s only one way to find out.