The Purposeful Marketing Podcast
Mary Keough, Aaron Weekes and James Boeckmann
Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.
Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.
Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.
Episodes
Mentioned books
Oct 25, 2022 • 26min
#20: Why you should show, not tell
The end of the year is wrapping up and now it’s time to show your work. Mary and Aaron reported on their thoughts about reporting including how to think about metrics and dashboards, what are the best reports to show marketing success for your fiscal year, and asking the tough questions about data and how best to tell the story.
Oct 20, 2022 • 30min
#19: Is the term campaign outdated?
The way customers buy is evolving. Therefore, marketing should too. However…is marketing strategy and tactics evolving fast enough? Mary, Aaron and James breakdown how even common marketing terminology can keep you stuck in the past while your customers make buying decisions with the future in mind.
Oct 11, 2022 • 33min
#18: When does it make sense to lie?
The short answer is never. Mary, Aaron, and James tackle a lofty topic and idea that impacts many marketers. At what points in your day-to-day are you faced with confronting the truth and what scenarios occur when you're faced with confronting a lie? Listen to find out more!
Oct 4, 2022 • 33min
#17: What is redistribution and where does it go wrong?
James and Aaron tackle the topic of redistribution in Mary’s absence. They talk through why it’s valuable, what it looks like when it goes wrong, and how to get a redistribution engine humming.
The tactic itself is becoming more common, which means there are more good examples of redistribution than ever. It also means there are more bad examples than ever.
Sep 27, 2022 • 32min
#16: What makes a good content pillar?
What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both?
Aaron, Mary and James talk about what makes a great content pillar in 2022. To nobody’s surprise, a good content pillar in 2022 looks different than the content pillars of 2012.
As always, focus remains on the why and how the content pillar tactic helps your customers win.
Sep 22, 2022 • 33min
#15: How do you leverage customer research?
If you’re active on LinkedIn, then you’ve seen the noise about customer research over the last couple years. The fact is getting close to your customers will make you a more successful marketer. But is it that easy? Aaron, Mary and James discuss how to get started, how to conduct customer interviews, what you do with the research and how you apply it tactically to your marketing efforts.
Sep 13, 2022 • 23min
#14: How do you address negativity?
If we could have it our way, it would be sunshine and rainbows everyday. However, in your marketing role, that is not always the case. Today we discuss how to address negativity in your workplace and on the channels you spend your time to build your personal brand including social media. Aaron, Mary and James put their positive spin on this challenging discussion.
Sep 6, 2022 • 26min
#13: How to clock on and off
The act of clocking on and off forms the bedrock of work-life balance. When you’re punching a clock in retail or food service, it’s quite easy to separate your work time from you-time. But what about in marketing in 2022?
Aaron, Mary and James discuss.
Aug 30, 2022 • 32min
#12: Pros and cons of marketing playbooks
What is a marketing playbook? What should it be? How can playbooks help? Do they hold marketers back?
The group has seen a lot of chatter about marketing “playbooks” on social media recently. They slow things down to talk about why people use playbooks and whether or not other people’s playbooks are worth paying attention to.
Mary makes a case for innovation, Aaron wonders whether playbooks help customers and James struggles through a metaphor relating to traditional American sports.
Aug 23, 2022 • 22min
#11: Top 5 characteristics of a good client/agency relationship
Aaron and Mary discuss their thoughts on what makes an exceptional client and agency partnership. Both pull from their own experiences working on an in-house marketing team and working in an agency. They ask: What makes a good client/agency relationship? What goes right? What goes wrong? Best-fit clients? What does that look like? And they provide the top 5 characteristics of a good client/agency relationship.
