What is a marketing playbook? What should it be? How can playbooks help? Do they hold marketers back?
The group has seen a lot of chatter about marketing “playbooks” on social media recently. They slow things down to talk about why people use playbooks and whether or not other people’s playbooks are worth paying attention to.
Mary makes a case for innovation, Aaron wonders whether playbooks help customers and James struggles through a metaphor relating to traditional American sports.
