The Purposeful Marketing Podcast

James and Mary talk about goal-setting. They share some of their mixed experiences with setting, reaching and failing to achieve personal and professional goals and offer their perspective on a healthy mindset re: goals both on and off the clock. Of course, they talk about why goals are helpful (and instances where they aren’t).

James, Mary, and Aaron talk about transferable skills that they’ve taken with them over the years including tips from gigs working at gyms, coffee shops, restaurants, and retail. Because every job has something to teach you. And you don’t have to forget those lessons. In fact, you can apply them to your marketing. Hope you enjoy it!

With landscape-altering shifts on the horizon, Aaron, Mary and James discuss attribution and working with and without attribution data. As always, discussion tends toward the question of why. What value do we gain from marketing attribution? Should we prioritize replacing that value or shifting our focus? Aaron and Mary are excited, if a little anxious. James says we should be careful what we wish for.

On imitation, origination, copywriting frameworks and LinkedIn marketing advice. Aaron, Mary and James turn a vague question into a discussion of the value in prioritizing being “original” vs. using imitation as a guide. As per usual, discussion explores the gray area somewhere in the middle and the learning experiences of three marketers from non-marketing backgrounds.

Hello listeners! Here is a bonus episode from the vault. This episode was recorded several months ago. But it's jammed-packed with actionable marketing advice for the everyday practitioner. We discuss: why should you write for your customers and not for Google? What is the random stuff you get told as a copywriter? What feedback do you wish you received as a copywriter? What is your role to extract that feedback? How do you deal with red ink? Enjoy! And let us know what you think. 

What if you’re not the right fit? What happens when you feel like your skills or stagnating? What is your role as a marketer? These are the question to ask for any marketing role if you are in-house or at an agency to see if you're stuck. Aaron and Mary break down how marketers can keep moving in their careers with personal anecdotes and tips to tackle. As always, thanks for listening. Let us know if there's anything you'd like us to talk about. Keep asking the why! 

Does your company's marketing strategy align with the way your customers buy? Do your company's tactics? If not, what should you do? Aaron, Mary and James talk through sensible ways to align your work to the buying processes of your customers and what you can do if your leadership team doesn't see the disconnect. As always, thanks for listening. Let us know if there's anything you'd like us to talk about.

Hello listeners! Here is another thought-provoking episode from our team. We debate if a marketer should strive for profit or perfection? Is this a rhetorical question? You have to listen to find out. We break down: - What should your performance be evaluated on? - Are marketers close enough to profit to understand their impact? - How does this differ from in-house vs agency? - If you are just starting your career, should you chase profitability, perfection, or progress? Give us some feedback. DM us if you have questions. Our doors are always open to our fellow marketers and practitioners. 

Retargeting is a tactic we perform as marketers but a tactic we don't love as consumers. Mary even had a popular post on how retargeting becomes essential when you have a small media budget (see post link below): https://www.linkedin.com/posts/mary-keough-437824a2_marketing-b2bmarketing-industrialmarketing-activity-6937750960219836416-CB5t?utm_source=linkedin_share&utm_medium=member_desktop_web Why is this tactic so controversial, yet so widespread? We breakdown the following: Is it necessary? Is this good or bad? What are some tactical ways to utilize retargeting? Is it an execution problem or an attribution problem? Thank you, listeners! Please give us some feedback or DM us on LinkedIn if you have any questions.

Is imposter syndrome normal in marketing? Do we all just feel like imposters? Mary, Aaron & James break it down to discuss the questions that matter most. Including: How do you overcome imposter syndrome? What does imposter syndrome mean to you? What’s one example of facing imposter syndrome? What causes imposter syndrome? Is it good for your career/bad for your career? Are there benefits to doubt? And if you are just starting your career in marketing and feel this same way too, then reach out to each host and DM them on LinkedIn. Our doors are always open to discuss career development and obstacles.