Retargeting is a tactic we perform as marketers but a tactic we don't love as consumers.
Mary even had a popular post on how retargeting becomes essential when you have a small media budget (see post link below):
https://www.linkedin.com/posts/mary-keough-437824a2_marketing-b2bmarketing-industrialmarketing-activity-6937750960219836416-CB5t?utm_source=linkedin_share&utm_medium=member_desktop_web
Why is this tactic so controversial, yet so widespread?
We breakdown the following:
Is it necessary?
Is this good or bad?
What are some tactical ways to utilize retargeting?
Is it an execution problem or an attribution problem?
Thank you, listeners! Please give us some feedback or DM us on LinkedIn if you have any questions.
The Purposeful Marketing Podcast