What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both?
Aaron, Mary and James talk about what makes a great content pillar in 2022. To nobody’s surprise, a good content pillar in 2022 looks different than the content pillars of 2012.
As always, focus remains on the why and how the content pillar tactic helps your customers win.
