#24: Can TikTok work for B2B Marketing pt. 2? Featuring Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76

On today’s episode, we’ve invited a friend of the program Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to chat about his personal TikTok journey, where he grew from 0 followers to over 70,000 in 2 years.  We break down the history of TikTok as a platform, what unique app features drive audience growth, and what the B2B industry can actively do on TikTok to grow its brand.