The Purposeful Marketing Podcast

Welcome back to the Purposeful Marketing Podcast. Aaron returns from paternity leave and offers his fresh perspective to Mary and James. In today's episode, the hosts tackle the rapid changes and trends over the last two months including the evolution of Google Analytics to the rise of GA4 and the ongoing debate about AI tools. They discuss how it's easy to get caught up in the whirlwind of shiny new objects. But amidst all this change, they reflect on what should remain constant and what should be their focus for the rest of Q3 and Q4.

Welcome back to the Purposeful Marketing Podcast, where we delve into purposeful marketing strategies. We've all experienced the pressure to do more with less. It's not just marketers; it's a universal challenge. Enter MVPs (Minimum Viable Products). Today, Mary and James explore the concept of MVPs and how marketers can navigate the right and wrong ways to approach them. Picture this: making two pizzas with enough dough for just one. That's how some people treat MVPs - attempting to achieve the same high standards with fewer resources. Mary and James unravel these misconceptions around MVPs and discuss how unrealistic expectations can lead to counterproductive results while highlighting the dangers of falling into the "more with less" trap. Whether you're a seasoned marketer or just starting, this episode will equip you with valuable insights into delivering successful MVPs and maximizing their potential.

Welcome back to another episode of the Purposeful Marketing Podcast! In this insightful discussion, hosts James and Mary dive into the importance of asking for help in the dynamic world of marketing. With Aaron still on a fatherhood break, James and Mary share their experiences and tips on seeking assistance when facing new challenges, unfamiliar software, or complex tasks in the marketing profession. They emphasize the significance of knowing when and how to ask for help to ensure that you receive the support you need without being ignored or brushed off. Mary suggests a straightforward rule: seek help when Google fails to provide sufficient information to address your problem effectively. However, she also encourages utilizing resources wisely and attempting multiple ways to find the solution before seeking assistance. James adds his perspective, advocating for a balance between seeking help and attempting to solve the problem independently. He believes that people who excel in their careers often grow by first trying different options and learning from their failures. He emphasizes the value of showing your efforts to someone more experienced, such as a director or CEO, to receive direct feedback on your actions and gain valuable insights. The hosts also explore scenarios where you might need extra hands to accomplish a task, just like moving into a new house in a hurry. They discuss when it's crucial to recognize your limitations and seek immediate assistance from others to avoid overwhelm and ensure successful outcomes. Join James and Mary on this episode of the Purposeful Marketing Podcast to learn the art of asking for help and how it can contribute to your growth and success. Tune in now and be sure to subscribe for more exciting episodes on purpose-driven marketing strategies and insights.

In this episode of the Purposeful Marketing Podcast, hosts James and Mary invite special guest Allen Fennewald, a conversion writer and multi-instrumentalist, to discuss purposeful marketing in the B2B ads realm. Allen shares his insights on vintage B2B ads, especially highlighting a successful Caterpillar Tractors ad from 1926 that humanized B2B products by connecting them to relatable B2C products. The conversation dives into the importance of crafting ads that engage consumers on a human level, focusing on the problem, agitating it, and providing a solution. The trio also explores how modern B2B ads can learn from historical advertisements and emphasizes the need to tailor ad content based on the campaign's objectives, whether it's brand awareness or driving conversions. They discuss the challenges of modern advertising, such as creating ads that resonate with audiences on platforms like LinkedIn and Facebook while respecting their time and space. Join this insightful discussion and discover the value of historical ads, how to craft purposeful B2B ads, and the importance of keeping customer needs at the forefront.

In this episode of the Purposeful Marketing Podcast, James and Mary reflect on Mary's first 90 days as the head of marketing at Map My Customers. They discuss the importance of analyzing existing marketing resources, such as the website, social media assets, and vendor relationships. Mary shares her experience of conducting a thorough analysis to determine what to keep, what to kill, and what to start doing. She emphasizes the significance of having a solid CRM foundation and the challenges of transitioning into a new industry. James and Mary also explore the unique responsibilities and accountability that come with a leadership role in marketing. Mary highlights the need for constant evaluation and decision-making, as everything ultimately falls on the head of marketing. Tune in to gain insights into the realities of being a marketing leader and the importance of adapting strategies in different industry contexts.

How do you level up as a marketer? Throughout your marketing career, you should frequently ask this question. Join Mary and James on the latest episode of The Purposeful Marketing Podcast as they dive deep into the topic of leveling up as a marketer. It's crucial to ask yourself, "How do I level up continually?" There may be no definitive answer, but the process of self-reflection can lead to profound insights and transformative decisions. During this insightful conversation, Mary shares her personal journey of professional growth and the pivotal decisions she made (as well as those she didn't). Through her experiences, she reveals valuable lessons and strategies for aspiring marketers who aspire to reach new heights in their careers. Discover when to take action, when to step outside your comfort zone, and when to embrace the unknown. Mary's candid anecdotes will inspire you to think critically about your trajectory and make deliberate choices that propel you toward success.

Welcome to the Purposeful Marketing Podcast, where we ask the big questions to find the big answers so that you can market with purpose. In this episode, we delve into the importance of relationships and how they contribute to growth. Join our hosts, Mary, Aaron, and James, as they welcome a special guest, Mike Grinberg, the co-founder of Proofpoint Marketing and co-host of The Master Marketer Show podcast. Mike is a B2B expert who will share insights on relationship-led growth and explain why relationships truly matter for business. Throughout the episode, we explore various topics related to relationship-led growth. What exactly is relationship-led growth? Can this approach work for SaaS companies? Is building relationships relevant for all businesses? Can you build relationships at scale?  These questions and more will be addressed as we uncover the core function of relationships in driving revenue growth. We also discuss why it's essential to prioritize relationships over revenue. By understanding and connecting with actual people, we can better cater to their needs and emotions, which in turn will build revenue.  Moreover, we challenge the notion that building relationships is unscalable. Discover how relationship-led growth can be effectively scaled and incorporated into your day-to-day marketing activities. You can tune in to this episode of the Purposeful Marketing Podcast and discover the power of relationship-led growth. Take advantage of the opportunity to better understand why building relationships is a game-changer for your business. Mike Grinberg LinkedIn - https://www.linkedin.com/in/mikegrinberg/ Proofpoint Marketing - https://proofpoint.marketing/ The Master Marketer Show - https://open.spotify.com/show/7deKwBz3Oj2Bar62vaT5fo?si=4bb8ac123e5a48ca

Welcome back to the Purposeful Marketing Podcast! In today's episode, we dive into the fundamental question that sparks dialogue and introspection: Is marketing truly as crucial as we believe it to be? Join us as we break down this inquiry, seeking clarity and understanding with special guest Lee H. Murray, Business Growth Advisor, Agency CEO, and host of the Exploring Growth podcast. As marketers, we often find ourselves overthinking and over-explaining, inadvertently confusing our stakeholders. Are we diluting the significance of marketing by not effectively articulating its value? Furthermore, do we become entangled in tactical details, losing sight of the bigger picture? It's time to shift our perspective. We explore the tendency to rebrand our activities, which creates friction with stakeholders. How can we convey the significance of marketing to those around us without overcomplicating? One answer is developing a point of view (POV) that resonates with ourselves and others. Together, hosts and Lee H. Murray the notion of starting afresh, ensuring stakeholders comprehend what truly matters. Additionally, they share invaluable tips for marketers to elevate their significance within organizations, emphasizing the importance of strategy over tactics. Remember, it's not just about what we say but the actions we take. How we demonstrate, our impact speaks volumes. Tune in to this episode to explore these profound conversations, where insightful ideas await.

In this episode, we're joined by Kevin Marcus Miller, host of the Agency Talk podcast and founder of All Approach. Together, we explore the art of building communities and the impact it can have on our careers. At the heart of our discussion is the idea of overcoming community fatigue and navigating the challenges of participating in multiple communities, offering varying degrees of value.  Through this discussion, we uncover strategies to consistently provide value and help community members understand and benefit from their participation; it’s all about give and none about take. Kevin shares his invaluable lessons from building a community from scratch, offering practical insights for those embarking on a similar journey. We delve into his outreach strategy, exploring practical ways to engage and demonstrate the benefits of community involvement. Promoting community members who may initially resist the community's offerings is also a topic of interest. And the power of genuine connections and growth can arise from such situations. Our conversation touches on the differences between paid and free communities, highlighting essential considerations when choosing the right approach. Additionally, we consider the role of communities in advocating for diversity, equity, and inclusion initiatives—a critical aspect of product marketing and business. Tune in to this episode for a condensed exploration of community building. Find inspiration, truth, and a deeper understanding of communities' profound role in shaping your life and business. Kevin Marcus Miller LinkedIn - https://www.linkedin.com/in/kevinammiller/ Agency Talk Podcast - https://agencytalkpodcast.com/ All Approach - https://allapproach.com/

In our 50th episode of "The Purposeful Marketing Podcasts," hosts Aaron, Mary, and James have a fascinating conversation with Kevin about the latest AI updates and their impact on marketers. They explore whether AI aligns with our purpose and provide practical examples of integrating ChatGPT into marketing workflows. The episode begins with a discussion of AI's practical applications, specifically ChatGPT, in marketing. Aaron and Kevin share tactics for performance marketing, emphasizing AI's potential to optimize targeting, messaging, and campaign effectiveness. They also highlight how content marketers can leverage AI for streamlined content creation and distribution, increasing engagement. Throughout the episode, the hosts delve into the motivations behind AI integration, considering both its potential and ethical considerations. They explore the balance between automation and the human touch, emphasizing the need for authenticity and empathy in marketing efforts.This milestone episode reinforces the commitment to purposeful marketing. The hosts encourage marketers to embrace AI as a powerful tool while making conscious decisions and considering ethics. They express gratitude to listeners for joining them on this journey and look forward to continuing to explore purpose and marketing in future episodes. Thank you for being so supportive as we celebrate this significant milestone. Keep asking the big questions as we seek the big answers together on "The Purposeful Marketing Podcasts."