#58: How should marketers master MVPs?

Welcome back to the Purposeful Marketing Podcast, where we delve into purposeful marketing strategies.

We've all experienced the pressure to do more with less.

It's not just marketers; it's a universal challenge.

Enter MVPs (Minimum Viable Products). Today, Mary and James explore the concept of MVPs and how marketers can navigate the right and wrong ways to approach them.

Picture this: making two pizzas with enough dough for just one. That's how some people treat MVPs - attempting to achieve the same high standards with fewer resources.

Mary and James unravel these misconceptions around MVPs and discuss how unrealistic expectations can lead to counterproductive results while highlighting the dangers of falling into the "more with less" trap.

Whether you're a seasoned marketer or just starting, this episode will equip you with valuable insights into delivering successful MVPs and maximizing their potential.