Today we ask, "Should marketers build leads or build relationships?" with special guest Joseph Lewin, Director of Demand Gen, Proofpoint Marketing, and host of The Strategic Marketer podcast.
Joseph, Mary, Aaron, and James explore the difference between lead-driven, sales-driven, and relationship-driven mindsets when building relationships that lead to sales. Joseph shares that the difference is really in the mindset first. Instead of trying to make a sale, we should focus on planting seeds to grow an orchard. They all discuss the idea of marketing and sales working together under one roof, with a relationship-driven mindset where marketing creates conversations and sales builds relationships with those leads. And they emphasize the importance of building relationships and helping to position your company as having a unique point of view for your target relationships.
You can tune in to learn more about how to shift your mindset from lead-driven to relationship-driven to build relationships at scale.
The Purposeful Marketing Podcast