Nostalgia is a feeling that we know when we see it. But do we underappreciate how influential nostalgia can be? Should marketers lean into nostalgia and utilize it to help buyers buy? Get out your slab bracelets, Tamagotchi, and Kool-Aid Jammers for this episode. Friend of the program, Kevin McClary, shares his thoughts on nostalgia with Aaron and Mary.
Check out Kevin’s TikTok for Nostalgia content and breakdowns:https://www.tiktok.com/@kevinearl93