
The Art of Selling Online Courses
The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Latest episodes

Aug 25, 2023 • 30min
Exploring Tripwire Funnels with Josip Belina
Send us a textPrepare to transform your leads into customers with the magic of tripwire funnels. We've got Josip Belina, our funnel strategy lead, on board to unravel the mystique of tripwire funnels, their operation, and their effectiveness in driving sales. Discover from Josip's wealth of knowledge how to employ just the right kind of low-priced offers to entice potential customers and boost your conversion rates.We're also pulling back the curtain on a successful tripwire funnel from one of our clients, exploring the vital elements that contribute to its success. Learn to align your lead magnet with the tripwire offer, and understand the role that the above-the-fold section of your page plays in this process. We've got some intriguing case studies lined up where we share tips on structuring a powerful tripwire funnel that perfectly knits together the lead magnet, tripwire, and main product. So, tune in for an exhilarating journey through the world of tripwire funnels, where we leave no stone unturned in helping you leverage them for your business.

Aug 17, 2023 • 29min
Delegating and Hiring Tips - with Noel Andrews
Send us a textJoin me as we dive deep into the world of strategic hiring and team building with special guest Noel Andrews, the CEO of JobRack.We will discuss how to identify the right tasks to delegate, assess the benefits of hiring, and effectively manage a remote team.Uncover the power of affordable outsourcing, leveraging resources from Eastern Europe, and ensuring a smooth hiring process from defining roles to making the perfect candidate selection. Whether you're considering hiring an assistant or expanding your team for business growth, Noel's expertise will guide you every step of the way. Connect with Noel Check out where successful businesses hire the best remote talent from Eastern EuropeFind out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group

Aug 11, 2023 • 13min
How to 2x your opt ins - with John Ainsworth
Send us a textIn this episode of "The Art of Selling Online Courses," I will explore the dynamic strategies to significantly amplify your course leads without the need for skyrocketing website traffic. Larn how to craft compelling lead magnets that entice your audience, and discover the power of ultra-specific offers that resonate deeply. We'll delve into data-driven insights that unravel your audience's preferences, empowering you to tailor your lead generation efforts for maximum effectiveness.'ll walk you through real-world case studies that showcase the transformative impact of inline content strategies and ingenious exit intent pop-ups.Tune in and gain a competitive edge in the world of online course sales. Watch the podcast now!• Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com• Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators

Aug 4, 2023 • 21min
Understanding Your Audience with AI - with Lisa Catto
Send us a textWelcome to another episode of The Art Of Selling Online Courses. In this episode, I have the pleasure of interviewing Lisa Catto, an experienced business owner and thought leader in business growth and digital marketing. Together, we delve into the world of selling online courses and explore the strategies that can take your e-learning business to the next level.We'll uncover the secrets to keeping your students engaged throughout their learning journey and discuss the game-changing potential of AI tools for content creation.We'll also discover how automation can streamline the management of your course communities, allowing you to focus on what truly matters - delivering value and impact to your students.Join Lisa's Facebook Group: ChatGPT & Automation Mastery: The 7-Figure Unlok by AI Edge & The CatalystReach out to LisaCreate An Incredible Customer Experience Whilst Simplifying Your Business ProcessesFind out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group

Jul 26, 2023 • 40min
Inspiring Progress: Lucy's Strategies for Effective Language Teaching - with Lucy Simkins
Send us a textJoin me for an inspiring episode as we delve into the incredible success story of Lucy Simkins. From her humble beginnings as a 19-year-old marketing student to becoming a renowned YouTube sensation with nearly 10 million subscribers, Lucy's journey is nothing short of remarkable.Discover how Lucy's passion for teaching English led her to create engaging YouTube videos and online courses on grammar, pronunciation, and language learning. Throughout the episode, we share insights into some of Lucy's strategies and the impact she has made in the field of online education. Lucy's success story is a real testament to the power of determination, passion, and relentless pursuit of excellence.Check out Lucy's YouTube channelJoin Lucy's journey to English fluencyCheck out Lucy's InstagramFind out how much revenue your funnel could make you Join The Advance Online Course Creators Facebook Group

Jul 14, 2023 • 27min
An Overview of Lean Methodology: From Chaos to Clarity with Crista Grasso
Send us a textWelcome to another episode of "The Art Of Selling Online Courses"! In this episode, we delve into the world of lean methodology and explore how it can revolutionize your approach to business. Discover the art of increasing value while minimizing waste, optimizing processes, analyzing conversion rates, mapping out the client experience, and prioritizing tasks for continuous improvement. Join us as we uncover practical strategies and insights to unlock efficiency and drive sustainable success in your endeavors.Learn more from CristaListen to Crista's PodcastFind out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group

Jul 13, 2023 • 12min
The Order Bumps Advantage: Increase Your Online Course Earnings with John Ainsworth
Send us a textIn this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators. Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complementary products to enhance customer experience and boost sales. Tune in now and unlock the potential of order bumps for your online course business!• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group

Jul 10, 2023 • 49min
Mastering Audience Understanding: Unlocking Course Sales Success with Tom Libelt
Send us a textWelcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt. In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses. We delve into the power of targeted keywords, uncovering Tom's strategies to reach the right audience and exclude the wrong one on platforms like AdWords and Facebook ads. If you're eager to boost your course sales and enhance your marketing game, you don't want to miss this captivating conversation with Tom Libelt. Tune in now and unlock the secrets to mastering audience understanding and unlocking course sales success!Are you having trouble marketing your online course?Find out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group

5 snips
Jun 30, 2023 • 42min
Mastering the Art of Warm-Up Emails: Insider Tips from a Copywriting Chief - With Monica Badiu
Send us a textIn this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails.Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains how to craft short and sweet emails with lots of value that will help you make more money from your course sales. Discover the importance of creating curiosity and opening loops in your emails, as well as different tactics for drawing your audience's attention. Tune in to get the quickest hack you can implement to improve conversions and more.Check out our blog postFind out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group

Jun 22, 2023 • 35min
Boosting Course Engagement: Spikes, Loops & Learning Styles - With Quentin Crowe
Send us a textIn this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged.We kick off the discussion by exploring the four different learning styles: theorist, reflector, pragmatist, and activist. Quentin breaks down these styles, helping you understand how to cater to each one effectively in your courses. Discover practical strategies to engage and resonate with learners based on their preferred learning style.Furthermore, we delve into visual, auditory, and kinesthetic learners, uncovering how to tailor your course content to engage each type effectively. Learn how to leverage visual aids, audio elements, and hands-on activities to create an immersive learning experience that speaks to your audience's unique preferences.The concept of spikes and loops takes center stage as we explore how to maintain engagement throughout your training. Quentin shares valuable insights on incorporating moments of excitement, known as spikes, and reinforcing learning through repetition, known as loops. Discover how to strategically implement spikes and loops in your course to keep your audience hooked and enhance their retention.• If you have a question for Quentin quentin@quco.uk • Check out QuCo• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group
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