The Right Way To Use ChatGPT & Avoid Mediocre Content - with Mike Rhodes
Jan 18, 2024
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Today's guest on the podcast is Mike Rhodes, author of the book 'Ultimate Guide to Google Ads'. They discuss the use of AI language models like ChatGPT for copywriting, AI-generated content, and the potential for mediocre responses. They also explore the benefits and challenges of using AI in creating course curriculum and sales pages.
The rise of AI may lead to a flood of mediocre content, especially in SEO-driven articles and poorly curated platforms.
While AI-generated content serves as a starting point, human refinement and creativity are essential to transform it into exceptional quality.
Deep dives
The Limitations of AI-generated Content
The podcast discusses how AI-generated content, particularly with the use of chat GPT, can lead to a flood of mediocre content. The guest explains that large language models like chat GPT primarily predict the next word based on what they have read from the internet, resulting in regurgitated and average responses. While AI can improve skills in various areas, it generally falls short compared to a real expert in a specific field. The guest believes that the rise of AI will result in an abundance of mediocre content, particularly in SEO-driven articles and poorly curated platforms.
Utilizing AI in Business
The podcast explores the use of AI in different areas of business, such as copywriting and content creation. The guest shares their experience of using AI for generating first drafts of sales pages, emails, YouTube scripts, and more. They highlight that while AI-generated content serves as a starting point, it often requires human refinement and creativity to transform it into exceptional quality. The guest emphasizes the value of leveraging AI tools to enhance productivity, generate ideas, and improve efficiency in various marketing tasks.
Teaching Marketers to Think Like Coders
The guest discusses the importance of teaching marketers how to think like coders and foster a data-driven mindset. They believe that basic coding knowledge, such as understanding APIs and JSON, empowers marketers to become stronger and more versatile professionals. Additionally, they stress the need for marketers to embrace AI and automation, not being afraid of its capabilities, but instead incorporating it into their strategies and processes. The guest aims to provide resources and training to help marketers navigate the evolving landscape of AI-driven marketing and improve their skills.
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mike Rhodes, author of the best selling book "Ultimate Guide to Google Ads".
Mike Rhodes has a profound appreciation for the world of business. He has successfully built and sold four businesses, imparting knowledge to tens of thousands of individuals and delivering speeches on hundreds of stages.
Additionally, he co-authored the world's best-selling book on Google Ads. Currently, Mike Rhodes is obsessed with AI agents and their potential to transform both business and careers.
Mike's Website: https://mikerhodesideas.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
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