Mike Rhodes, Founder and CEO at ConsultMyApp, discusses sustainable app growth in episode #200. Topics include key principles, balancing user acquisition and retention, data-driven decisions, common pitfalls, and future trends. Learn about Mike's background, ConsultMyApp services, and his thoughts on digital marketing. Plus, find out what features he would miss on his smartphone.

Today's guest on the podcast is Mike Rhodes, author of the book 'Ultimate Guide to Google Ads'. They discuss the use of AI language models like ChatGPT for copywriting, AI-generated content, and the potential for mediocre responses. They also explore the benefits and challenges of using AI in creating course curriculum and sales pages.