🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp

Jun 10, 2024

Mike Rhodes, Founder and CEO at ConsultMyApp, discusses sustainable app growth in episode #200. Topics include key principles, balancing user acquisition and retention, data-driven decisions, common pitfalls, and future trends. Learn about Mike's background, ConsultMyApp services, and his thoughts on digital marketing. Plus, find out what features he would miss on his smartphone.

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ADVICE

Sustainable Growth Principles

Focus on building scalable, repeatable, and profitable acquisition and engagement strategies.
These principles apply to any business, regardless of size or industry.

INSIGHT

Siloed Behavior

Siloed behavior, where teams and data don't interact, is the biggest challenge for clients.
Removing these silos, both in terms of teams and data, is crucial for success.

ADVICE

Balancing Acquisition and Retention

Prioritize retention, but allocate some budget to user acquisition for testing and optimization.
Don't ramp up acquisition until the product and engagement strategy are satisfactory.

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On one of the recent episodes of this podcast, we talked about the app growth, claiming that growth is likely the notion that has been discussed by app marketers the most. It’s like - wake up any app marketer in the middle of the night and ask her “what is your name?”, she would tell you “Growth”.

And yet - sustainable growth is what exists app marketers and developers even more. I don’t think that there is anybody who still doesn’t know that an app project is a marathon and to run it you need a sustainable strategy, you need a sustainable growth strategy.

So in this anniversary episode #200, we will be talking with Mike about “The Sustainable Growth Handbook” recently developed by his company ConsultMyApp.

Today’s Topics Include:

Mike's background
What services ConsultMyApp provides and its position on the market
What is sustainable app growth
Sustainable app growth key principles
How to balance user acquisition and user retention
Insights and examples of how data-driven decisions lead to sustainable app growth
Common pitfalls and mistakes that hinder app growth
Trends and innovations that will impact sustainable app growth
What Mike would like to change about digital marketing the most
Android or iOS?
Leaving his smartphone at home, what features would Mike miss most?
What features he would like to see added to his smartphone?

Links and Resources:

Quotes from Mike Rhodes:

"The biggest challenge I think our clients always see is siloed behavior where acquisition teams don't talk to paid, but acquisition teams don't talk to CRM and retention teams and and then the data doesn't talk together even if the teams do, they're not connecting the dots because they don't have a CDP or a warehouse, and they haven't got a reporting stat that sits on top. And that is the biggest single thing."

"I think the biggest issue is not with developers, but actually with the product marketers. And that comes when the wrong metrics are really being focused on. So things like installs, category ranking, the keyword ranking, these things are vanity metrics. You know, they don't really matter. Like how many a month you have. It doesn't matter to a large intent. What does matter is the users I got, how are they converting? How are they converting into meaningful users? It might be watching ads. It might be whatever your core metric is. But ultimately it's got to be understand that is the metric."

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Business Of Apps - connecting the app industry since 2012