The Art of Selling Online Courses
Course Designers Increase Course Retention And Grow Your Vision - with Mariana Peña
Dec 7, 2023
Mariana Peña, an award-winning instructional designer and course expert, shares insights into her learner-first course design philosophy. She discusses the curse of knowledge and the importance of stepping back to create a useful journey for everyone. Mariana emphasizes the need for clear signs and guidance in online courses and shares strategies for addressing learners' concerns. She also explores the process of course creation and certification programs.
36:40
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Quick takeaways
- Understanding your audience's level allows you to create a meaningful learning journey and advocate for them.
- Good curriculum design saves time for course creators and ensures easy understanding, implementation, and self-assessment for students.
Deep dives
The Importance of Understanding Your Audience's Level
One common difficulty that online course creators face with course design is the tendency to forget that their audience may not be at the same level of expertise. When creators are excited to share their best secrets or proven techniques, they might overlook the fact that their audience is not yet at that level. It's crucial to step back and consider the various levels and possibilities that your participants might be facing. Understanding your audience's level allows you to advocate for them and create a meaningful learning journey.
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