The Art of Selling Online Courses
6-Figure Passive Income From A Niche Website - with Jon Dykstra
Jan 25, 2024
Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog, shares his wisdom on monetizing content sites with display ads, building a community, pricing strategy, catering to preferences when building courses, and fostering relationships using emails, private forums, and Twitter.
28:25
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Quick takeaways
- Display ads can be a profitable monetization strategy for content sites, particularly for topics with limited buyer intent.
- Building a community and fostering relationships with aspiring bloggers and niche site creators is crucial for selling online courses.
Deep dives
Display ads as a monetization strategy
In this podcast episode, John Dykstra discusses the effectiveness of display ads as a monetization strategy for content sites. Despite the common perception that display ads are not profitable, John shares his experience in niche sites where display ads have been the primary driver of revenue. He highlights that for topics with limited buyer intent, display ads can be the best and sometimes the only way to generate significant income. By using display ads, content creators have the freedom to write on various topics, even those without strong buyer intent, making the writing process more enjoyable and allowing for a wider range of content creation.
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