The Art of Selling Online Courses

John Ainsworth
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Nov 14, 2024 • 36min

157 From Side Hustle to Scalable Business: CEO Coach Richard Jalichandra’s Key Strategies

Send us a textIn this episode, I’m sitting down with Richard Jalichandra, a seasoned seasoned technology executive and CEO Coach, to talk about how to build a sustainable course business that not only thrives but scales with ease. If you’re feeling stuck or overwhelmed with growing your online course business, this is the episode for you.RJ shares his journey from simple course launches to creating a full-fledged business model that supports long-term success. You’ll hear about the strategies RJ has used to grow his course business, including how he expanded from a single product to adding high-ticket coaching programs that have helped him increase both his income and impact.This isn’t just theory—it’s practical advice from someone who’s been through it all. RJ offers a blueprint on how to hire the right team, streamline your offerings, and create a business that allows you to step into your role as a true CEO. Whether you're just starting or you’re looking to scale, this episode will give you the clarity you need to take your course business to the next level.Don’t miss out on these powerful insights that could completely change the way you approach your business. If you’re ready to make a real impact and build something sustainable, hit play now!Check out Richard's website: https://www.inclinecapital.net/🖥 Visit our website for more information:https://datadrivenmarketing.co/💬 Did you enjoy this video? Share your thoughts in the comments below!☑️ Subscribe to this YouTube channel here: https://www.youtube.com/@john_ainsworth?sub_confirmation=1💯 Download our FREE RESOURCES here: https://datadrivenmarketing.co/resources/
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Nov 1, 2024 • 46min

156 How to Improve Email Deliverability: Expert Tips to Avoid Spam Filters

Send us a textWant to improve your email deliverability and stay out of spam before Black Friday? In this episode, Matt Brown, email deliverability expert and author of the Deliverability Now newsletter, shares actionable tips to improve inbox placement for your sales emails.Learn why emails end up in spam, how frequency impacts deliverability, and the steps to monitor and reduce spam complaints. If you're ready to improve email performance and reach more of your audience, tune in for insights that can make a difference in your results.2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide
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Oct 25, 2024 • 23min

155 How To Use Email Marketing Automation to Sell More Courses With Josip Belina

Josip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares his expertise on email marketing automation tailored for course creators. He discusses essential automations like welcome series and abandoned cart reminders, plus they delve into the importance of audience segmentation for effective communication. Josip explains when live promotions can outshine automated campaigns and offers strategies to maintain engagement without falling into the trap of over-automation. Tune in for valuable insights that can streamline your marketing and drive enrollments!
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23 snips
Oct 15, 2024 • 41min

154 Lara Acosta: How to Grow on LinkedIn and Build a Personal Brand That Lasts

Lara Acosta, a personal branding expert and the #1 female creator on LinkedIn, shares her secrets to thriving on the platform. She discusses strategies for building a lasting personal brand and the importance of authentic storytelling. Lara emphasizes creating genuine connections over inflated engagement metrics. She also highlights the role of passion in content creation and offers actionable tips for crafting compelling posts. Tune in for insights on networking and launching online courses effectively!
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Oct 6, 2024 • 37min

153 Our Clients Did $400K on Black Friday... Here's How

Monica Abadigo, Chief Copywriter at Data Driven Marketing, is an expert in sales copy for online course creators. She shares powerful strategies that helped clients rake in over $400K last Black Friday. Listeners can learn how to craft irresistible offers aimed at premium buyers and re-engage previous customers effectively. Monica emphasizes understanding consumer psychology and using innovative email tactics to stand out in a crowded market. Simple but transformative techniques are revealed, perfect for anyone looking to supercharge their holiday sales!
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Sep 30, 2024 • 49min

152 How I Built a Thriving Hair Brand in 2024! Ask Debbie About Hair

Send us a textIn this episode, we sit down with Debbie Williams, a board-certified nutritionist and holistic health expert, to discuss her journey of building a successful health and wellness online course business. Debbie shares how she transitioned from one-on-one consultations to online education, teaching natural health and nutrition practices. We break down the key steps she used to launch a parasite cleanse program, including the viral YouTube video that helped build her email wait list and webinar funnel. Also, we discuss the importance of building a team, developing copywriting skills, and using email marketing to connect with your audience.Tune in for practical strategies you can apply to grow your course business.Check out Ask Debbie About Hair:www.askdebbieabouthair.com https://stan.store/askdebbieabouthairFollow Debbie on social media:TikTok: https://www.tiktok.com/@askdebbieabouthair Facebook: https://www.facebook.com/askdebbieabouthair Instagram: https://www.instagram.com/askdebbieabouthairYouTube: https://www.youtube.com/@AskDebbieAboutHair
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Sep 18, 2024 • 1h 2min

151 CRUSH YouTube SEO in 2024 with Justin Brown's Tips

In this podcast, Justin Brown, CEO of Primal Video, shares his expert strategies for boosting YouTube SEO in 2024. He dives into effective keyword research techniques, emphasizing the importance of understanding audience intent. Justin discusses the contrasting marketing styles of male and female creators and how they engage their audiences. He also highlights the role of YouTube Shorts for increased visibility and the necessity of a data-driven approach for maximizing engagement and monetization. Tune in for actionable tips that can transform your channel!
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Aug 27, 2024 • 35min

150 How We Built an Online Community of 1,200 Entrepreneurs | Matt Gartland

Send us a textWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver thought about what it really takes to build a successful online community that stays active and engaged?In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop on how they shifted from traditional course sales to a community-driven approach that keeps members involved and coming back. You’ll discover actionable strategies that you can apply to your own online business, including the essential tools and platforms for building a successful community in 2024.We’ll also break down the importance of personalized marketing, cohort-based courses, and how to ensure your members stick around for the long haul.This episode is packed with practical tips for anyone looking to boost their online course sales through the power of community-driven learning.Whether you’re just getting started or looking to step up your game, this video will give you the insights you need to elevate your online business.Don’t miss out watch now and transform your online course business!If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/Get access to a treasure trove of advice, events, learning, and more: https://www.smartpassiveincome.com/
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Aug 19, 2024 • 1h 1min

149 Brennan Dunn’s Tips for Launching a Course in 2024

Send us a textWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver wondered how to successfully launch an online course? Curious about how top creators grow their email lists and market their courses effectively? In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches. Brennan talks about his journey from making his first course to building a powerful tool that helps personalize marketing. We also dive into practical strategies for growing your email list, including a simple guide that helped one client go from 60 to 2,700 leads per month! Brennan shares his tips on how to market your courses effectively, the power of personalization, and why live workshops can make a big difference. Whether you're new to online courses or looking to improve your strategy, this video is full of easy-to-follow advice that can help you grow your online course business. 
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Aug 13, 2024 • 11min

148 Everything You Need To Know About Funnel Mapping | Josip Belina

Send us a textStruggling with course sales? Get our FREE 7-day roadmap to boost your income! 👉🏼 https://datadrivenmarketing.co/revenueAre your online course sales not meeting expectations? Discover the power of funnel mapping to transform your revenue! In this episode of "The Art of Selling Online Courses," host John Ainsworth talks with funnel strategy expert Josip Belina. Josip has worked on hundreds of funnel optimization projects and shares his insights into building seven-figure funnels.You'll learn about the funnel mapping process, the best tools for creating visual representations of your sales funnels, and how to track key performance indicators (KPIs) effectively. By visualizing your customer journey, you can identify key touchpoints and conversion points to optimize your funnel for maximum performance.Why do so many course creators struggle with funnel optimization? Is it too complex, or are they missing critical steps? Josip addresses these common challenges and provides actionable advice to help you succeed.Ready to take your online course business to the next level? Check out our 7-Day Roadmap to Increase Your Revenue, and learn how to boost your course sales by 30% without making sales calls or running paid ads. Visit datadrivenmarketing.co/roadmap to get started.Don't miss this episode if you're serious about scaling your online course business. Subscribe, comment, and share your thoughts with us!If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

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