The Art of Selling Online Courses
Our Clients Did $400K on Black Friday... Here's How
Oct 6, 2024
Monica Abadigo, Chief Copywriter at Data Driven Marketing, is an expert in sales copy for online course creators. She shares powerful strategies that helped clients rake in over $400K last Black Friday. Listeners can learn how to craft irresistible offers aimed at premium buyers and re-engage previous customers effectively. Monica emphasizes understanding consumer psychology and using innovative email tactics to stand out in a crowded market. Simple but transformative techniques are revealed, perfect for anyone looking to supercharge their holiday sales!
37:16
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Quick takeaways
- Successful Black Friday offers should be popular, valuable, and irresistible, backed by social proof and tangible benefits for consumers.
- Engaging your audience early with educational content and tailored offers, especially for past buyers, can significantly boost sales.
Deep dives
Crafting an Irresistible Black Friday Offer
A successful Black Friday offer hinges on three critical elements: it must be popular, valuable, and a no-brainer for the consumer. Popularity is gauged by the previous demand for the product, ensuring it has a proven track record with social proof available, such as testimonials or case studies. Value entails offering tangible benefits for the price, avoiding vague products that don't address the audience's needs. Lastly, the offer must be deemed irresistible, captivating potential buyers' interest by providing exceptional value that they cannot refuse.
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