The Art of Selling Online Courses Our Clients Did $400K on Black Friday... Here's How
Oct 6, 2024
Monica Abadigo, Chief Copywriter at Data Driven Marketing, is an expert in sales copy for online course creators. She shares powerful strategies that helped clients rake in over $400K last Black Friday. Listeners can learn how to craft irresistible offers aimed at premium buyers and re-engage previous customers effectively. Monica emphasizes understanding consumer psychology and using innovative email tactics to stand out in a crowded market. Simple but transformative techniques are revealed, perfect for anyone looking to supercharge their holiday sales!
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Crafting a Good Black Friday Offer
- Start with a popular, proven offer that you've sold before.
- Ensure it provides real value for the discounted price, making it a no-brainer.
Black Friday Customer Psychology
- Customers are in a practical mindset during Black Friday, focusing on value and savings.
- They've likely already decided what they want, so a clear, irresistible offer is key.
Black Friday Promotion Strategy
- Focus Black Friday promotions on a specific bundle or offer instead of discounting everything.
- This targeted approach avoids overwhelming customers and prevents training them to wait for sales.