The Art of Selling Online Courses
How To Use Email Marketing Automation to Sell More Courses With Josip Belina
Oct 25, 2024
Josip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares his expertise on email marketing automation tailored for course creators. He discusses essential automations like welcome series and abandoned cart reminders, plus they delve into the importance of audience segmentation for effective communication. Josip explains when live promotions can outshine automated campaigns and offers strategies to maintain engagement without falling into the trap of over-automation. Tune in for valuable insights that can streamline your marketing and drive enrollments!
23:00
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Implementing essential email automations like welcome series and abandoned cart emails can significantly enhance course sales and engagement.
- Prioritizing live promotions over lengthy automated sequences allows course creators to connect more effectively with audience interests and behaviors.
Deep dives
Essential Email Marketing Automations
Key automations for course creators include the welcome series, abandoned cart emails, and consumption emails. The welcome series should ideally consist of 7 to 12 emails over two weeks, starting with the lead magnet delivery and gradually introducing the brand and its values. Abandoned cart emails can help recover sales, with the benchmark ideally retrieving about 5% of the abandoned carts, although their effectiveness may vary in the information product space. Consumption emails are crucial for following up with customers after a purchase, as they encourage course completion and increase the likelihood of future purchases.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
