The Art of Selling Online Courses

Jerry Potter, social media marketing expert and founder of Five Minute Social Media, discusses strategies to grow social media following, choosing the right platform, converting TikTok followers into customers, podcast discoverability, impactful books, and the importance of promoting through email for selling courses and memberships.

Send us a textWelcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma.Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experience. With a Cambridge CELTA teaching certificate, she has guided millions of students worldwide to become confident language users.Emma's diverse teaching portfolio includes students from prestigious companies like Nike, Canon, Adidas, Casio, and Rolex, spanning various professions from lawyers and doctors to nurses and CEOs. Her students share traits of determination, high motivation, and a strong desire for self-improvement.Emma's passion lies in dispelling the fear associated with learning English, transforming apprehension into confidence, motivation, and independence. She empowers students to pursue dream jobs, apply for promotions, and supports them in mastering the basics of English.Emma's YouTube Channel: https://www.youtube.com/@UCNfm92h83W2i2ijc5Xwp_IA Emma's Website: https://pronunciationwithemma.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog, shares his wisdom on monetizing content sites with display ads, building a community, pricing strategy, catering to preferences when building courses, and fostering relationships using emails, private forums, and Twitter.

Today's guest on the podcast is Mike Rhodes, author of the book 'Ultimate Guide to Google Ads'. They discuss the use of AI language models like ChatGPT for copywriting, AI-generated content, and the potential for mediocre responses. They also explore the benefits and challenges of using AI in creating course curriculum and sales pages.

In this podcast, Monica Badiu, Copywriting Chief & Copy Coach at Data Driven Marketing, discusses the power of urgency in email copy. She shares her strategies that have generated $3,000,000 in revenue and $50,000 with just one email. Topics covered include using urgency in a positive way, addressing objections, the impact of conditioning on decision-making, and creating effective emails.

Send us a textWelcome to "The Art of Selling Online Courses" podcast! Today's guest is Scott Devine, creator of Scott's Bass Lessons an online music education business.After over a decode of travelling the world as a bass guitarist for tours and studio projects, along with occasional detours to lecture at music schools, Scott Devine felt compelled to provide online lessons.These were not just any lessons; they were genuine and applicable to a diverse range of existing skills. Crafted to support a student-driven approach, these lessons seamlessly blended the best attributes of one-on-one instruction and university education. Above all, they aimed to transform the musical journeys of the students.Scott's prowess as a bass player, his empathetic teaching style, and his charismatic on-camera presence quickly drew players and students from around the world and developed into a 7 figure music education business.Scott's Website: https://scottsbasslessons.com/If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

In this podcast, Josip Belina shares insights on funnel optimization, email marketing strategies, and generating $25 million for clients. They discuss maximizing revenue through email promotions, creating high-converting sales pages, optimizing lead intake, and implementing tripwire funnels for consistent growth.

Olly Richards, a distinguished language teacher, author, and speaker, shares his journey and success in the language learning industry. He discusses the evolution of his language learning business, the effectiveness of story learning, and the importance of finding the right method for learners. The podcast also features insights on teaching music by ear, building a large audience through blogging, managing email lists, and selling courses to different audiences.

Send us a textWelcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!Today we'll be focusing specifically on Black Friday promotions and how our campaign made our clients over $1,000,000 over just a week of email marketing!If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Mariana Peña, an award-winning instructional designer and course expert, shares insights into her learner-first course design philosophy. She discusses the curse of knowledge and the importance of stepping back to create a useful journey for everyone. Mariana emphasizes the need for clear signs and guidance in online courses and shares strategies for addressing learners' concerns. She also explores the process of course creation and certification programs.