The Art of Selling Online Courses
Game Developer With 70 Courses On Teachable - with Rick Davidson
Apr 25, 2024
Rick Davidson, seasoned game developer, discusses his journey creating 70 courses on Teachable. Topics include audience building, course development for hobbyists, analytics platforms, transitioning from Udemy, pricing strategies, and Udemy promotion tactics.
42:39
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Quick takeaways
- Diversifying products on Teachable requires focus on low-cost, high-volume offerings to engage a broader audience.
- Transition from Udemy to independent website prioritizes user experience and ownership of customer interaction.
Deep dives
Variety of Products
Selling a variety of products on Teacherboard, such as 60 or 70 courses, poses difficulties due to the volume strategy adopted. The focus is on low-cost, high-volume offerings to engage a larger audience. This strategy allows for partnerships with instructors on royalty deals and frequent course creation to add continuous value.
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