The Art of Selling Online Courses cover image

The Art of Selling Online Courses

Why Nobody Is Buying Your Course In 2024!

May 23, 2024
Discover the importance of finding the right audience size for your online course business. Learn how starting with a niche market can help you avoid competition and gradually expand your reach. Find out how a successful email strategy generated over $12,000,000 in sales in 2023.
00:38

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Quick takeaways

  • Starting with a niche market can avoid intense competition but ensure the market is not too small.
  • Gradually expanding your target audience allows for initial focus and specialization, leading to effective market presence.

Deep dives

Importance of Total Addressable Market

Having a substantial total addressable market is crucial for a business's viability. Starting with a niche market is recommended to avoid intense competition but ensuring that the market is not too small to limit sales opportunities. It is essential to strike a balance between size and competition to establish a successful business.

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