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The Art of Selling Online Courses
How To Increase Your Course Price Without Upsetting Customers - With Monica Badiu
Jun 7, 2024
Meet Monica Badiu, a Copywriting Chief & Copy Coach, as she discusses strategies on increasing course prices without upsetting customers. Topics include challenges of scaling with low prices, optimal pricing strategies, and ways to communicate price increases effectively to maintain profitability and growth.
30:09
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Quick takeaways
- Proactively adjust prices to remain profitable and competitive in the online course industry.
- Communicate price increases by emphasizing added value and benefits to justify the adjustments.
Deep dives
Importance of Price Increases for Course Creators
Course creators often face the need to increase prices due to rising costs and the necessity to remain profitable in the online course industry. Waiting too long to raise prices can lead to financial challenges, making it crucial to consider such adjustments proactively. Low pricing models, while initially attractive for market entry, may hinder competitiveness and scalability in the long run, requiring creators to evaluate their pricing strategies.
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