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The Art of Selling Online Courses
Lara Acosta: How to Grow on LinkedIn and Build a Personal Brand That Lasts
Oct 15, 2024
Lara Acosta, a personal branding expert and the #1 female creator on LinkedIn, shares her secrets to thriving on the platform. She discusses strategies for building a lasting personal brand and the importance of authentic storytelling. Lara emphasizes creating genuine connections over inflated engagement metrics. She also highlights the role of passion in content creation and offers actionable tips for crafting compelling posts. Tune in for insights on networking and launching online courses effectively!
40:56
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Quick takeaways
- Lara Acosta emphasizes the importance of authentic engagement and meaningful discussions on LinkedIn to cultivate a strong personal brand.
- Building a personal brand on LinkedIn requires a strategic content system that combines education with storytelling for deeper audience connection.
Deep dives
The Power of LinkedIn for Personal Branding
LinkedIn offers a unique opportunity for building a personal brand, particularly due to its low competition among active users. With about one billion users, only a small fraction actively post content, making it an advantageous platform for those willing to share their insights. Many individuals, including Lara, found that this professional network provided a space to express their expertise and connect with a like-minded audience. Lara's initial success on LinkedIn stemmed from her genuine desire to engage in meaningful discussions rather than just seeking employment, which gradually led to a significant personal brand development.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode