The Art of Selling Online Courses Lara Acosta: How to Grow on LinkedIn and Build a Personal Brand That Lasts
23 snips
Oct 15, 2024 
Lara Acosta, a personal branding expert and the #1 female creator on LinkedIn, shares her secrets to thriving on the platform. She discusses strategies for building a lasting personal brand and the importance of authentic storytelling. Lara emphasizes creating genuine connections over inflated engagement metrics. She also highlights the role of passion in content creation and offers actionable tips for crafting compelling posts. Tune in for insights on networking and launching online courses effectively!
AI Snips
Chapters
Transcript
Episode notes
Why LinkedIn?
- Consider LinkedIn for personal branding if your target market is business professionals.
- It's less saturated than other platforms, allowing written content to shine.
Accidental Branding
- Lara Acosta initially joined LinkedIn seeking a job reference, not to build a brand.
- It unexpectedly evolved into a personal branding platform, launching her career.
One Platform at a Time
- Focus on one platform until your message and niche are validated.
- Lara Acosta recommends expanding to other channels only after solidifying your LinkedIn presence.