18min chapter

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Lara Acosta: How to Grow on LinkedIn and Build a Personal Brand That Lasts

The Art of Selling Online Courses

CHAPTER

Mastering Personal Branding on LinkedIn

This chapter explores the crucial aspects of developing a personal brand on LinkedIn, emphasizing the need for a clear vision and long-term commitment to success. It highlights the significance of storytelling combined with educational content, strategies for engaging with the audience, and the effective use of content formats. The discussion also provides actionable insights into crafting compelling LinkedIn posts, balancing quality over quantity, and understanding the nuances of audience engagement.

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