Lara Acosta: How to Grow on LinkedIn and Build a Personal Brand That Lasts
The Art of Selling Online Courses
Building a Personal Brand on LinkedIn
This chapter explores the strategic benefits of using LinkedIn for personal branding and audience engagement, drawing from the speaker's own journey of overcoming initial disillusionment with the platform. It emphasizes the importance of establishing a strong presence on LinkedIn before expanding to other platforms, highlighting that personal branding transcends business promotion. Through personal stories and insights, the chapter illustrates how passion-driven content creation fosters community trust and opens up new business opportunities.
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