

The Art of Selling Online Courses
John Ainsworth
The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
Episodes
Mentioned books

May 23, 2024 • 38sec
138 Why Nobody Is Buying Your Course In 2024!
Discover the importance of finding the right audience size for your online course business. Learn how starting with a niche market can help you avoid competition and gradually expand your reach. Find out how a successful email strategy generated over $12,000,000 in sales in 2023.

May 16, 2024 • 42min
137 5,000,000 YouTube Views Teaching Mandarin - with Phil Crimmins
Send us a textWelcome to "The Art of Selling Online Courses" podcast! Today we talk with Phil Crimmins from @MandarinBlueprint Phil has called China home for over six years. During his time there, Phil has developed a deep fascination with the language, culture, society, and way of life in China. His passion for the Chinese language led him, along with his business partner, to co-found Mandarin Blueprint. This innovative platform leverages modern visualization techniques to revolutionize the way people learn Chinese characters, making the process faster and more effective.Under Phill's leadership, Mandarin Blueprint has flourished. The business is on track to generate an impressive $2,000,000 annually, a testament to its success and the value it provides to learners. Furthermore, their engaging and educational content has garnered over 8 million views on YouTube, expanding their reach and impact on a global scale.YouTube - https://www.youtube.com/@MandarinBlueprintInstagram - https://www.instagram.com/mandarinblueprint/TikTok - https://www.tiktok.com/@mandarinblueprintLinkedIn - https://www.linkedin.com/company/mandarin-blueprintIf you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

May 9, 2024 • 33min
136 400,000 Email List Teaching English Grammar - with Seonaid Beckwith
Send us a textWelcome to "The Art of Selling Online Courses" podcast! Today we talk with Seonaid Beckwith of @perfect-english-grammar Seonaid began her career as an English teacher and, over the past fifteen years, has reached tens of millions of individuals through her website, Perfect English Grammar. She transformed the site from a basic blog into a comprehensive membership platform with more than 30 courses.Residing in London, Seonaid enjoys engaging in deep conversations by the fire with a glass of whisky and is working on improving her cooking skills and Spanish proficiency..Check out Seonaid's Website: www.perfect-english-grammar.comCheck out Seonaid's Instagram: www.instagram.com/seonaidbeckwithIf you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

May 2, 2024 • 3min
135 How To Double Your Email List!
Send us a textHere at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.On this episode I'll give you a step by step guide on how you can double your email list with just three simple changes!On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!Double Your Email List Guide Download - https://ddmarketing.typeform.com/emaillist If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Apr 25, 2024 • 43min
134 Game Developer With 70 Courses On Teachable - with Rick Davidson
Rick Davidson, seasoned game developer, discusses his journey creating 70 courses on Teachable. Topics include audience building, course development for hobbyists, analytics platforms, transitioning from Udemy, pricing strategies, and Udemy promotion tactics.

Apr 18, 2024 • 24min
133 500,000,000 YouTube Views Teaching English - with William Simkins
Send us a textWelcome to "The Art of Selling Online Courses" podcast! Today we talk with William Simkins co-founder of @EnglishwithLucy Formerly a full-time farmer, Will has become a course industry leader, partly thanks to our coaching program. We'll discuss his expert use of data to drive business success, which is essential for boosting sales and improving service. By the end of this episode, you'll learn how transformative data tracking can be and how to utilize these strategies in your own projects.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Apr 11, 2024 • 30min
132 How To Optimize Your Tripwire Funnel - with Josip Belina
Send us a textWelcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!Today we'll be focusing on optimization for your tripwire funnel.If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Apr 4, 2024 • 34min
131 How To Send More Emails Without Sounding Too Salesy - with Monica Badiu
Today we dive into email marketing with Monica Badiu, a copywriting chief, discussing strategies to send non-salesy emails. Overcoming fears of sales pitches, data-driven email campaigns, addressing pain points in exam prep, and tailoring emails regionally. Focus on engaging, customer-centric sales emails.

Mar 28, 2024 • 56min
130 $500,000+ Revenue By Giving Away A Free Course - with Julio Tarraf & Bruno Nogueira
Former McKinsey & Bain consultants turned founders Julio Tarraf & Bruno Nogueira share insights on acing case interviews and coaching methods. They discuss offering free courses to attract clients, optimizing email sequences for sales, providing complete passes for problem-solving, setting up time-limited offers, and debating Instagram vs webinars for sales.

9 snips
Mar 21, 2024 • 47min
129 $1,000,000+ Revenue & 418K Subscribers Teaching Davinci Resolve - with Casey Faris
Casey Faris shares his journey in teaching DaVinci Resolve to over 418,000 subscribers, making over $1 million. He discusses shifting from LUTs to online courses, effective sales tactics, delegating tasks, and maximizing revenue through Black Friday promotions.


