The Art of Selling Online Courses

Using AI and Google Ads to Boost Your Online Course Traffic - with Alex Makarski

Sep 15, 2023

Expert marketer and former engineer, Alex Makarski, shares insights on using AI and Google Ads to boost online course traffic. Topics include leveraging big data, training machines for informed decisions, and the value of building supportive communities. Discover the math of averages, the power of multi-channel campaigns, and the role of machine learning in media buying.

32:29

Episode guests

Alex Makarski

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Episode notes

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Quick takeaways

When using Google Ads, it is important to manually review and verify leads to ensure their quality and avoid fake or low-quality leads.

Before investing in paid media, it is crucial to optimize other key elements of the business, such as customer lifetime value and conversion rates, to ensure the success and scalability of paid media campaigns.

Deep dives

The Problem with the Math of Averages in Lead Generation

The podcast discusses the problem of using the math of averages in lead generation. When firing conversion events for every lead that comes in, there is a risk of receiving fake or low-quality leads. Click farms and bots can skew lead data, and Google's algorithm may not be able to differentiate between good and bad leads. It is important to manually review and verify leads to ensure their quality before signaling their value to Google.

Introduction

2min

The Importance of Paid Media and Funnel Optimization

25min

The Importance of Supportive Communities for Business Improvement

2min

The Importance of Being Part of a Business Community

2min

Monthly Meetups and Working with Alex for Ads

2min

Send us a text

Ever wondered how Google Ads and artificial intelligence can elevate your online courses? Get ready to navigate through the fascinating intricacies of AI and conversion, guided by expert marketer and former engineer, Alex Makarski. We journey into the world of averages, the transformative power of Google’s multi-channel campaigns, and the indispensable role of machine learning in media buying. It's an exploration of quantifying the value of a lead, testing paid media, and understanding the direction of your business.

By sharing his unique experiences from consulting major brands such as McDonald's, PNG, and Siemens on leveraging big data, Alex divulges valuable insights on how these skills can uplevel your online course traffic. We delve into the significance of training machines to make informed decisions, avoiding low-intent auctions rife with fake traffic, and the importance of building supportive communities. This episode is your masterclass on how to use AI, machine learning, and the math of averages to calculate the value of a lead and optimize revenue. It's time to unleash the untapped potential of your online courses with Alex's actionable advice.

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The Art of Selling Online Courses

Using AI and Google Ads to Boost Your Online Course Traffic - with Alex Makarski

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Problem with the Math of Averages in Lead Generation

Paid Media as a Powerful Magnifier

The Role of AI and Machine Learning in Ad Auctions

The Importance of Supportive Communities

Remember Everything You Learn from Podcasts