The Art of Selling Online Courses

Send us a textIn this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators. Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complementary products to enhance customer experience and boost sales. Tune in now and unlock the potential of order bumps for your online course business!• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textWelcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt. In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses. We delve into the power of targeted keywords, uncovering Tom's strategies to reach the right audience and exclude the wrong one on platforms like AdWords and Facebook ads. If you're eager to boost your course sales and enhance your marketing game, you don't want to miss this captivating conversation with Tom Libelt. Tune in now and unlock the secrets to mastering audience understanding and unlocking course sales success!Are you having trouble marketing your online course?Find out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails.Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains how to craft short and sweet emails with lots of value that will help you make more money from your course sales. Discover the importance of creating curiosity and opening loops in your emails, as well as different tactics for drawing your audience's attention. Tune in to get the quickest hack you can implement to improve conversions and more.Check out our blog postFind out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged.We kick off the discussion by exploring the four different learning styles: theorist, reflector, pragmatist, and activist. Quentin breaks down these styles, helping you understand how to cater to each one effectively in your courses. Discover practical strategies to engage and resonate with learners based on their preferred learning style.Furthermore, we delve into visual, auditory, and kinesthetic learners, uncovering how to tailor your course content to engage each type effectively. Learn how to leverage visual aids, audio elements, and hands-on activities to create an immersive learning experience that speaks to your audience's unique preferences.The concept of spikes and loops takes center stage as we explore how to maintain engagement throughout your training. Quentin shares valuable insights on incorporating moments of excitement, known as spikes, and reinforcing learning through repetition, known as loops. Discover how to strategically implement spikes and loops in your course to keep your audience hooked and enhance their retention.• If you have a question for Quentin quentin@quco.uk • Check out QuCo• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textDiscover how to grow your podcast and turn it into a powerful platform for success. Our special guest, Dave Jackson, founder of School of Podcasting, shares invaluable insights and practical strategies to take your show to new heights.Join us as we explore key questions, such as how to attract the right audience and leverage networking for podcast growth. Find out the best approach to inviting guests and overcoming the fear of sounding salesy.Learn from the top three mistakes that beginner podcasters often make and gain insider tips on setting up an effective reviews and feedback system.Passion or strategy? We discuss the importance of both when it comes to long-term podcasting success. Plus, discover proven ways to monetize your podcast and lead to more sales.Don't miss this opportunity to unlock the growth potential of your podcast. Tune in now to our latest episode and start implementing expert strategies for podcast success.Get ready to elevate your podcast and captivate your audience like never before!• Learn more from Dave• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, we explore the fascinating world of course creation in the era of artificial intelligence (AI). Our special guest, Bryan McAnulty, the founder of Heights Platform, joins us to shed light on how creators can leverage AI effectively in their course creation process.Discover what course creation looks like in a world with AI. Learn how creators can harness the power of AI tools to streamline their workflow, enhance content creation, and improve learner experiences.Bryan highlights different tools that course creators can utilize to automate tasks, analyze data, personalize content, and engage learners in new and innovative ways. He will also share with us what they have been working on at Heights Platform.We discuss the biggest mistake course creators make when it comes to utilizing AI tools. Bryan shares valuable guidance on how to avoid common pitfalls and maximize the benefits of AI in course creation.of AI. Is there something that AI can't do? Bryan provides insights into the boundaries of AI technologies, offering a balanced perspective on the role of human creativity, expertise, and intuition in the course creation process.• Learn more from Bryan• Bryan's podcast • AI images we talked about • Join Bryan's community • Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list.We start by discussing how podcasting can play a pivotal role in scaling your online course business. Charley highlights the unique advantages of podcasts in establishing credibility, fostering connections, and reaching a wider audience.Is it too late to start a podcast? Charley addresses this common question, providing valuable insights on the current podcasting landscape and how to carve your niche even in a saturated market.Next, we explore the crucial first steps when starting a podcast. Charley shares practical tips on equipment, hosting platforms, and crafting compelling episode topics that resonate with your target audience.Standing out in the podcasting world is essential, and we delve into strategies for making your podcast memorable and distinctive. Charley discusses episode frequency and duration, the benefits of guest interviews versus solo episodes, and techniques for growing your audience.Converting listeners into buyers is a critical aspect of leveraging your podcast for online course sales. Charley reveals effective methods for compelling call-to-actions (CTAs), building an engaged email list, and nurturing relationships with your listeners.We also address common podcasting mistakes to avoid and provide insights on who may not be the right fit for podcasting. Charley shares valuable lessons learned and provides guidance to help you navigate potential pitfalls along the way.If you're ready to harness the power of podcasting to scale your online course sales, this episode is a must-listen. Tune in to gain valuable insights, practical strategies, and expert advice from Charley Valher on growing your audience, converting listeners into buyers, and taking your online course business to new heights.• Learn more from Charley• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, we dive into the world of optimizing the checkout page for online courses. Our guest, Josip Belina, our Funnel Strategy Lead, joins us to discuss the importance of having an optimized checkout page and shares insights on creating an effective checkout process.We start by exploring why it is crucial to have an optimized checkout page. Josip emphasizes the impact that a well-designed checkout page can have on conversions and customer satisfaction. He breaks down the anatomy of an effective checkout page, highlighting key elements that contribute to a seamless and user-friendly experience.Mobile optimization plays a significant role in the checkout process, and we discuss why it is important to prioritize mobile-friendly checkout pages. Josip shares valuable tips and strategies for creating mobile-optimized experiences, considering the increasing number of customers accessing courses through mobile devices.We delve into the impact of mobile optimization on conversions and how a smooth mobile checkout experience can boost sales. Josip explains the pros and cons of email checkout versus account creation, shedding light on the importance of balancing convenience and customer retention.Offering multiple payment options and flexible billing plans is another essential aspect of optimizing the checkout flow. We explore strategies to increase average order value and sales, including upselling and cross-selling techniques.Josip shares insights on leveraging social proof to instill confidence in customers during the checkout process. Testimonials, reviews, and trust badges can play a crucial role in building trust and encouraging customers to complete their purchase.Lastly, we discuss the importance of measuring and optimizing checkout performance by tracking key metrics and KPIs. Josip emphasizes the need to monitor conversion rates, average order value, cart abandonment rates, and other relevant metrics to identify areas for improvement and make data-driven optimizations.If you're looking to enhance your online course business and boost conversions, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your checkout page for a seamless and customer-friendly experience, ultimately driving higher sales and customer satisfaction.• Check out our checkout template• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode, we delve into the secrets of converting cold traffic into paying clients for your membership business using Facebook Ads. Our guest, Paola Ramirez, the Founder of Pro Ad Scalers, shares her expertise and insights on how to unlock the potential of Facebook Ads to exponentially grow your online course business.We start by discussing why it is crucial to convert cold traffic into paying clients, highlighting that cold traffic serves as the lifeblood for business growth. With Facebook being one of the most important marketing channels for interrupting marketing, understanding how to effectively convert cold traffic into paying clients using FB ads becomes paramount.Paola reveals the secret to scaling up a membership business with FB ads, which lies in having a proven funnel and offer. She breaks down the key components of a successful funnel, including a tripwire and sales page, and highlights the importance of optimizing the average order value (AOV) to drive significant results.We explore the concept of a proven funnel and offers, emphasizing that they should already be converting at the desired level. However, Paola stresses the need for sufficient traffic to maximize results.To ensure success with Facebook Ads, Paola emphasizes the importance of having a proper ad testing system in place. She shares insights on the common pitfalls of testing too many variables at once and highlights the significance of systematically testing one variable at a time for accurate measurement and informed decision-making.We also discuss the necessity of tracking numbers to make data-driven decisions. Paola explains how collecting valuable instant feedback from ads and funnels enables the understanding of Facebook and funnel metrics, leading to optimized ad performance and profitable results.To maximize results on Facebook, Paola advises against skipping proper testing. She highlights the importance of a well-designed testing system and its role in scaling a membership business profitably with cold traffic.If you're eager to unlock the potential of Facebook Ads and convert cold traffic into paying clients for your membership business, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your ad strategies to achieve maximum ROI.• Learn more from Paola• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Send us a textIn this episode of ''The Art of Selling Online Courses'' we explore the world of online course communities and how they can help your clients and increase your revenue. Our guest, Gina Bianchini, the CEO and Founder of Mighty Networks, shares her insights and expertise on why online communities are important and how to build a great community.We start by discussing why an online community is important for your course, and how it can help your clients succeed and feel supported throughout their learning journey. We also explore the impact of adding a community to a course that is priced between $50 and $500, and how it can affect how much you can charge.Gina shares her insights on the pros and cons of Facebook groups or Slack groups for having your community, and why using a dedicated platform like Mighty Networks can be more effective.We also dive into how to build a great community and what community design means. Gina will walk us through how to create a community that is engaging, supportive, and fosters connections and growth.We discuss whether it makes financial sense to have a community when you are only charging for DIY courses, and Gina talks about the mission of Mighty Networks and how it can help you create a thriving online community.If you're looking to enhance your online course business and create a supportive community for your clients, then this episode is a must-listen. Tune in to gain valuable insights and learn how to build a great online community that can help you increase your revenue and build lasting connections with your clients.• Learn more from Gina• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group