The Art of Selling Online Courses
Make $3,000,000 Using Good Email Copy & Urgency - with Monica Badiu
Jan 11, 2024
In this podcast, Monica Badiu, Copywriting Chief & Copy Coach at Data Driven Marketing, discusses the power of urgency in email copy. She shares her strategies that have generated $3,000,000 in revenue and $50,000 with just one email. Topics covered include using urgency in a positive way, addressing objections, the impact of conditioning on decision-making, and creating effective emails.
44:59
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Quick takeaways
- Using urgency in email copy can drive conversions and generate millions in revenue without being perceived as pushy or manipulative.
- Addressing the audience's fears and objections while reframing urgency as a value-driven opportunity can build trust and increase online course sales.
Deep dives
Using Urgency in Emails without Soundiing Aggressive or Manipulative
The podcast episode discusses the importance of using urgency in emails for online course sales without coming across as aggressive or manipulative. The guest, Monica Badu, shares her experience as a chief copywriter and how she has generated millions in revenue through email promotions. She emphasizes the need to empathize with the audience and address their fears and concerns in a genuine and value-driven manner. Monica suggests being disruptive with subject lines and focusing on personal obstacles like procrastination or fear of change. By coaching the audience through these obstacles, urgency can be used effectively to drive action.
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