The Art of Selling Online Courses
$10M Education Business & Building Creator Courses - with Olly Richards
Dec 21, 2023
Olly Richards, a distinguished language teacher, author, and speaker, shares his journey and success in the language learning industry. He discusses the evolution of his language learning business, the effectiveness of story learning, and the importance of finding the right method for learners. The podcast also features insights on teaching music by ear, building a large audience through blogging, managing email lists, and selling courses to different audiences.
40:26
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Quick takeaways
- The power of storytelling as a unique selling point can resonate with language learners tired of traditional methods.
- Understanding the desires and needs of a target audience is crucial for creating products and marketing strategies that resonate with them.
Deep dives
Building an Online Language Learning Business Through Storytelling
Oli Richards, the founder of storylearning.com, shared his journey of building a successful online language learning business. Initially starting as a blog on language learning, Oli eventually rebranded to storylearning.com, leveraging the power of storytelling as a unique selling point. By immersing learners in stories from day one, the approach resonated with language learners who were tired of traditional methods. Oli emphasized the importance of finding the right product-market fit and understanding the dynamics of different audiences, as not all audiences are open to buying courses. He also discussed the significance of building an engaged email list and providing valuable content to nurture customer relationships over the long term.
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