Dan Kennedy's Magnetic Marketing Podcast
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
Mentioned books
4 snips
Jun 21, 2024 • 33min
Sales Weapons (1 of 2)
Learn about the importance of sales preparation and creating 'shock and awe' packages to impress prospects and build credibility. Find out how to guide clients through the appointment process and offer valuable free gifts to enhance the sales experience. Tune in for more sales weapons next week!
Jun 14, 2024 • 45min
The Power of Mastermind Alliances
Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your business endeavors, or do they struggle to believe in your vision? Lee Milteer offers her sage advice on forming and maintaining strong friendships with like minded entrepreneurs who can build you up and drive you toward your goals, and how you can provide that support for others in return. MagneticMarketing.com NoBSLetter.com
13 snips
Jun 7, 2024 • 48min
Removing Fear From The Sales Process (2 of 2)
Dan Kennedy discusses the importance of small details in sales, different selling approaches, and tipping points that influence buying decisions. He emphasizes trust-building, sales choreography, and the impact of personalities in sales strategies.
21 snips
May 31, 2024 • 42min
Removing Fear From The Sales Process (1 of 2)
Sales expert Dan Kennedy shares insights on identifying flaws in sales processes, reasons why prospects don't buy, and steps to avoid costly sales mistakes. Explore the psychology of buying, influence of beliefs, and overcoming fears in sales. Learn about integrating marketing and sales processes, building trust in challenging sales environments, and the impact of conditioning on consumer behavior.
4 snips
May 24, 2024 • 34min
Foundations of Sales Success
Marketing and advertising often take the blame for bad salesmanship. Too many entrepreneurs want to excel in business but aren't willing to also be a salesperson at their core. But what exactly makes a good salesperson anyway? Dan Kennedy and Nick Loise share their expertise in clearly laying down the foundations of successful salespeople, including their traits and essential strategies. MagneticMarketing.com NoBSLetter.com
May 17, 2024 • 38min
The Principle of Defiance (2 of 2)
What does it take to defy industry norms, break away from false beliefs and set yourself apart from every other entrepreneur in your field? Dan Kennedy has some major pointers you won't want to ignore. In part two of Dan's incredible address from stage, the godfather of marketing himself shares more of his big ideas on embracing what's next, complexity over simplicity and solving "the great mystery" of why extremely qualified leads don't buy. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com
May 10, 2024 • 59min
The Principle of Defiance (1 of 2)
On your entrepreneurial journey, all kinds of people will offer you their unsolicited advice and their criticism. Are you listening to what they have to say? If you spend all your time conforming to the unqualified opinions of others, you'll never live up to your full potential. Dan Kennedy shares from stage some of his top "big ideas" on the topic of defying not only industry norms, but the people who want to impose their rules and ideas upon you as well. Come back next week for part two! MagneticMarketing.com NoBSLetter.com
4 snips
May 3, 2024 • 54min
Building Blocks of Renegade Millionaire Marketing (2 of 2)
Marketing experts Dan Kennedy, Lee Milteer, and Bill Glazer discuss the essential building blocks of Renegade Millionaire Marketing, emphasizing the value of nurturing customer relationships. They explore strategies for herd building, finding riches in niches, and leveraging customer lists for business success, highlighting the importance of targeted marketing to specific subcultures for effective communication.
Apr 26, 2024 • 51min
Building Blocks of Renegade Millionaire Marketing (1 of 2)
Marketing experts Dan Kennedy, Lee Milteer, and Bill Glazer discuss the premises and building blocks of Renegade Millionaire Marketing, emphasizing unconventional strategies, shifting focus to marketing over products, and the power of direct response advertising. They advocate for innovative marketing, overcoming skepticism, seeking growth outside industry norms, and continuous education for business success.
27 snips
Apr 19, 2024 • 58min
Persuasion, Motivation & Influence
Persuasion expert Kurt Mortensen and influence expert Lee Milteer discuss the importance of mastering persuasion skills for success in business. They highlight common mistakes in persuasion, effective strategies like building rapport and leveraging authority, and the impact of language choice on persuasion. The conversation also covers navigating relationships post-conflict, self-analysis in persuasion, and the link between personal development and income.
