Dan Kennedy's Magnetic Marketing Podcast One Step Vs. Lead Generation Marketing
8 snips
Jan 26, 2024 Discover the contrasting worlds of one-step and lead generation marketing, focusing on how effective differentiation can boost success. Dive into innovative strategies for attracting patients, particularly in the dental field. Learn how nurturing leads over time can create rewarding relationships, while overcoming common marketing hurdles becomes easier with mentorship. Unveil the importance of structured goal setting and effective marketing systems, proving that dedication and innovative techniques unlock true potential.
AI Snips
Chapters
Transcript
Episode notes
One-Step Marketing
- Use one-step marketing to encourage immediate action (e.g., calling, buying).
- This approach targets only "hot" prospects, missing lukewarm leads.
Lead Generation Advantages
- One-step marketing limits your message delivery due to space constraints.
- Lead generation allows ongoing engagement across diverse media, nurturing relationships.
Lead Nurturing Tactics
- Offer free reports or white papers to capture leads and nurture them.
- Follow up with varied content like before/after reports, postcards, and newsletters.