One Step Vs. Lead Generation Marketing
Dan Kennedy's Magnetic Marketing Podcast
00:00
Unlocking Growth through Lead Generation
This chapter explores customer acquisition strategies, contrasting one-step marketing with lead generation marketing. It emphasizes the effectiveness of nurturing leads over time and creating educational relationships, particularly within the dental profession. Highlighting success stories and various communication methods, the chapter reveals how a well-implemented lead-generation strategy can significantly enhance business outcomes.
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Transcript
