Dan Kennedy's Magnetic Marketing Podcast

Building Automatic Continuity Programs To Maximize Company Value

Feb 9, 2024
Authors John Warrillow and Robert Skrob discuss strategies for enticing and retaining subscribers, maximizing company value through automatic continuity programs, increasing conversion rates from free opt-ins, using trials to attract customers and build relationships, breaking down overwhelming tasks, predicting churn and understanding cash flow in subscription companies, and measuring customer acquisition costs and lifetime value.
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1
Introduction
00:00 • 2min
2
Maximizing Company Value with Automatic Continuity Programs
02:07 • 19min
3
Maximizing Conversion Rates from Free Opt-ins
20:53 • 3min
4
The Power of Trials in Attracting Customers
23:57 • 19min
5
Breaking Down Overwhelming Tasks and Onboarding Markers
42:58 • 2min
6
Predicting Churn and Understanding Cash Flow in Subscription Companies
44:38 • 3min
7
Measuring Customer Acquisition Costs and Lifetime Value
47:14 • 3min