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Dan Kennedy's Magnetic Marketing Podcast
Building Automatic Continuity Programs To Maximize Company Value
Feb 9, 2024
Authors John Warrillow and Robert Skrob discuss strategies for enticing and retaining subscribers, maximizing company value through automatic continuity programs, increasing conversion rates from free opt-ins, using trials to attract customers and build relationships, breaking down overwhelming tasks, predicting churn and understanding cash flow in subscription companies, and measuring customer acquisition costs and lifetime value.
50:33
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Quick takeaways
- Develop a value proposition that is 10 times more valuable than a one-time purchase to overcome subscription fatigue.
- The onboarding period, typically the first 90 days, is critical in changing customer behavior and reducing churn rates.
Deep dives
Importance of Subscription Products
Subscription products can be challenging to sell, but they have the potential to increase revenue and create a loyal customer base. It is crucial to develop a value proposition that is 10 times more valuable than a one-time purchase to overcome subscription fatigue. Companies like Netflix and Amazon excel in creating a strong value proposition and leveraging onboarding strategies to engage and retain customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode