Building Automatic Continuity Programs To Maximize Company Value
Dan Kennedy's Magnetic Marketing Podcast
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Maximizing Company Value with Automatic Continuity Programs
Robert Skrobe and John Warlow discuss the importance of automatic, monthly continuity programs in information marketing businesses. They highlight the impact of these programs on company value and the challenges faced by information marketers. The chapter also explores the strategies and approaches discussed in Warlow's book, 'The Automatic Customer,' to create successful continuity programs.
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