3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Building Automatic Continuity Programs To Maximize Company Value

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Predicting Churn and Understanding Cash Flow in Subscription Companies

The podcast hosts emphasize the significance of markers in predicting churn for subscription companies and highlight the case of company Value. They also delve into the cash flow implications of selling subscription programs and explain the LTV to CAC ratio and month to recover CAC.

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