Building Automatic Continuity Programs To Maximize Company Value
Dan Kennedy's Magnetic Marketing Podcast
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The Power of Trials in Attracting Customers
This chapter explores the effectiveness of offering trials as a way to attract customers and increase conversion rates. It discusses examples of trials being used in software and the information marketing industry, as well as the concept of subscription fatigue. The chapter also emphasizes the importance of onboarding customers during the trial period to build relationships and increase conversion rates.
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